Are you an existing business, SME, Startup, Retailer or Service Provider trying to find more customers and grow more sales without having initially to spend on advertising?

Or you are a fresh graduate, a self employed professional or a freelancer who has launched a service or product ? You have the skills, and the desire to serve the community around you, but you are trying to find new customers and grow sales without having to initially spend money on advertising?

IMAGINE: Instead of constantly chasing customers, trying to find resources for advertising and hoping customers find you, if you can actually reach out and tie-up (i.e. build a sales partnership) with specific, targeted brands, professionals and businesses around you, who act as sales channels and help you find regular, new streams of customers to drive your business and growth, how your business will grow.

This book gives you the framework to achieve this.


You are not alone.



I am Sanjay Dukle.
Marketing Pro. Sales & Business Development Lead. The Partnerships Guy. My role hugely, has been to consult, advice and help brands and businesses work together to find more customers and build a sustainable ecosystem.



Over the last decade, I have been helping hundreds of Professionals, Startups, Brands, Businesses and Service Providers across multiple industries to connect, build relationships and work with other complimentary Businesses, Professionals and Service Providers to reach more potential customers in the form of their employees and audiences through the route of Sales Partnerships.

This book is about bringing all that Learning, Experience and Structured Approach together to help you.

Whether you are a service provider or a training institute, healthcare clinic or wellness provider, consultant or freelancer, restaurant or spa, startup or SME, this book will provide you the framework to create and execute the strategy to tie-up with bigger businesses, digital platforms and Apps, and find new customers and grow sales in the form of their employees and customers.


This book will offer you an easy to follow, structured approach with simple steps on HOW TO:

• Understand and apply the concept of Sales Partnerships.
• Identify, tie-up and build relationships with other professionals, businesses and entities to get access to their employees and customers to generate sales.
• Use Sales Partnerships like sales channels to generate long term flow of customers without having to spend on Advertising.
• Opportunities and ideas across 15 business categories with links to over 100+ platforms / Apps for easy reference. Or get inspired to discover and use the platforms that work for you.

• Use your existing customers to find new customers through referral programs.
• Build acceptance with new customers, new markets and new product launches through confidence building and relationship building measures.
• Build relationships with your existing customers through in-house Rewards Programs.
• Build a Week on Week / Month on Month plan to go to market, find new customers and grow revenues through the powerful route of Sales Partnerships.

This book is built on real life partnership frameworks and tools that I have been using to help the audience I have worked with achieve success and grow, and thus I believe strongly that it will help you achieve your objectives.

I wish you Good Luck in your journey ahead.

Sanjay Dukle.