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George Kao
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Authentic Content Marketing, 2nd Edition: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity (Authentic Business for Soulpreneurs Book 4) Kindle Edition

by George Kao (Author), Captain Orjiugo (Introduction) Format: Kindle Edition
4.7 out of 5 stars 54 ratings
This edition has more than 80% new material compared to the 1st edition. What you'll get from this book is the inspiration to show up and create your authentic content, and to do it consistently. By being prolific in creating, and generous in sharing authentically online, you will naturally grow an audience of true fans. Some of your fans will, of course, become your clients or students. More importantly, you will enter a vibrant state of creativity that brings benefit into many areas of your business and life.
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  1. Print length
    81 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    February 15, 2021
  5. File size
    1.4 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B08WRCKFFQ
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ February 15, 2021
  • Edition ‏ : ‎ 2nd
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.4 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 81 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.7 out of 5 stars 54 ratings

About the author

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George Kao

George Kao

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For over a decade, George Kao has been a trusted conscious marketing advisor to thousands of self-employed professionals, including coaches, consultants, and speakers.

George's mission is to raise the marketing effectiveness of those who prioritize integrity and compassion in their business. His specialty is helping people grow their online audience through authentic marketing, including social media, content distribution, and online courses.

George Kao has published 4 books, created 20 online courses, and personally coached hundreds of clients. For many heart-based business owners, George Kao is the go-to expert on the topics of authentic marketing, joyful productivity, and healthy money.

George helps clients build authentic businesses, expand their visibility online, stabilize their income, and streamline their business so that they can experience more freedom and joy in their work.​​

You can access his best articles and videos via his website, https://www.GeorgeKao.com

Customer reviews

4.7 out of 5 stars
54 global ratings

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Customers say

Customers find the book's content creation guidance helpful, with one mentioning its thorough indexing of techniques and another noting its focus on creating for joy. The book receives positive feedback for its readability, with one customer describing it as a must-read for sensitive solopreneurs.

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Content creationReadability
11 customers mention "Content creation"11 positive0 negative

Customers appreciate the book's content creation guidance, with one customer highlighting its thorough indexing of techniques and another noting how it promotes creating for the joy of creating.

"...His book has helped organize thoughts and brought renewed energy to my business. Like my snapshot, my highlights and ah ha!..." Read more

"...What I liked about this ebook are the free videos and opportunities for discussion and connection with the author...." Read more

"This book is so good! It’s heartfelt and authentic and the insights are very practical and if applied, it will make a huge difference in your..." Read more

"...Each chapter has actionable tips and a link to a video with more n the topic. Interesting perspective, content as an act of service or ministry." Read more

7 customers mention "Readability"7 positive0 negative

Customers find the book readable, with one mentioning it's a great quick read, and another noting it's a must-read for content creators.

"...a new follower of George's who found his library of free and amazing YouTube materials and was inspired...." Read more

"This book is so good!..." Read more

"If you are creating any type of content - this is a must read! I used to get so frustrated and overwhelmed with content marketing and dreaded it...." Read more

"As a recovering perfectionist, this book was the 'perfect' book!..." Read more

I'm excited to share this book with colleagues and get started implementing all I've learned.
5 out of 5 stars
I'm excited to share this book with colleagues and get started implementing all I've learned.
I'm a new follower of George's who found his library of free and amazing YouTube materials and was inspired. I've been a C-Suite business executive for 20+ years, business owner and consultant. Having recently made a shift to business coaching, I needed guidance on marketing and dreaded the sell. In a sea of funnel marketing, I wasn't sure if there was a way to sell with a pure heart and an authentic approach. Then I found George. Wow!! I have been eating up his materials and I'm building my new business plan with his guidance. His book has helped organize thoughts and brought renewed energy to my business. Like my snapshot, my highlights and ah ha! moments are many. I'm forwarding George's materials now to those I see using dated funnel practices that are cringeworthy, in hopes of showing them there is a better and pure hearted way. I'm thankful to George for his work, the love and light he puts back out into this world. I look forward to collaborating him one day. Get this book. If you don't know where to start with content marketing, you will have a clear path and great tools in a less than a 100 page easy read.
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Top reviews from the United States

  • Olivia H
    5.0 out of 5 stars I'm excited to share this book with colleagues and get started implementing all I've learned.
    Reviewed in the United States on February 23, 2021
    Format: KindleVerified Purchase
    I'm a new follower of George's who found his library of free and amazing YouTube materials and was inspired. I've been a C-Suite business executive for 20+ years, business owner and consultant.
    Having recently made a shift to business coaching, I needed guidance on marketing and dreaded the sell. In a sea of funnel marketing, I wasn't sure if there was a way to sell with a pure heart and an authentic approach. Then I found George. Wow!! I have been eating up his materials and I'm building my new business plan with his guidance.

    His book has helped organize thoughts and brought renewed energy to my business. Like my snapshot, my highlights and ah ha! moments are many.

    I'm forwarding George's materials now to those I see using dated funnel practices that are cringeworthy, in hopes of showing them there is a better and pure hearted way.

    I'm thankful to George for his work, the love and light he puts back out into this world. I look forward to collaborating him one day.

    Get this book. If you don't know where to start with content marketing, you will have a clear path and great tools in a less than a 100 page easy read.
    Customer image
    Olivia H
    5.0 out of 5 stars
    I'm excited to share this book with colleagues and get started implementing all I've learned.

    Reviewed in the United States on February 23, 2021
    I'm a new follower of George's who found his library of free and amazing YouTube materials and was inspired. I've been a C-Suite business executive for 20+ years, business owner and consultant.
    Having recently made a shift to business coaching, I needed guidance on marketing and dreaded the sell. In a sea of funnel marketing, I wasn't sure if there was a way to sell with a pure heart and an authentic approach. Then I found George. Wow!! I have been eating up his materials and I'm building my new business plan with his guidance.

    His book has helped organize thoughts and brought renewed energy to my business. Like my snapshot, my highlights and ah ha! moments are many.

    I'm forwarding George's materials now to those I see using dated funnel practices that are cringeworthy, in hopes of showing them there is a better and pure hearted way.

    I'm thankful to George for his work, the love and light he puts back out into this world. I look forward to collaborating him one day.

    Get this book. If you don't know where to start with content marketing, you will have a clear path and great tools in a less than a 100 page easy read.
    Images in this review
    Customer image
    3 people found this helpful
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  • Em Love
    5.0 out of 5 stars Great leader!
    Reviewed in the United States on April 28, 2021
    Format: KindleVerified Purchase
    If you want to learn authentic marketing and its power to build a lasting brand/business, or simply learn how to formulate your thoughts, become a leader and communicate honestly and effectively, I highly recommend George's books, blog, and YT channel.

    His methodology is not just about making money, or even building a brand. Through his teachings, you can become a better person, with a better mindset/motivation/productivity and creativity.

    Most marketers shout. George whispers. Yet it works for him and his students.

    If you take a look at George's YT channel (aside from his discipline and how he keeps putting out awesome authentic content), you'll see a ton of success stories from his students. The way he helps them position their brands (authentically) and formulate their messaging systems is very impressive.

    To sum up - I highly recommend you check out his work. In addition, you may also want to check out "Love-Based Direct Response" series by Michele PW. She takes a very similar approach and both authors made me actually very interested in becoming a student of honest marketing.
    2 people found this helpful
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  • S
    5.0 out of 5 stars You can build an online business on Social Media if you understand the art of social conversation
    Reviewed in the United States on March 1, 2021
    Format: KindleVerified Purchase
    This book answers many questions for the newbie to experienced online entrepreneurs. It also covers how to find your niche and it explains how to reach clients in a totally non-pushy way.

    Here are some of my favorite topics:

    *How to take a conversation and build it into a sustainable online business with real value?
    *How to evaluate social exchanges and design content that exactly targets your customers' needs?
    *How to move discussions towards enriching private group experiences without using "funnels."
    *How to feel good about charging your clients for products and services?
    *How to eliminate customer resistance during the sales process?
    * How to give substantial amounts of "free" and useful content yet keep the customer engaged without "marketing and sales tricks"

    What I liked about this ebook are the free videos and opportunities for discussion and connection with the author.

    Please note that most of the links, in this book, are to the Facebook platform. This author believes, uses, and teaches how to use Facebook and FB advertising as the center of your social sales and marketing strategy.
    3 people found this helpful
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  • Christina Vourcos
    5.0 out of 5 stars Familiar Ideas, Unique Perspective
    Reviewed in the United States on April 21, 2023
    Format: KindleVerified Purchase
    While I found a lot of familiar ideas suggested from other book marketing I’ve learned, it still felt unique by discussing the “authentic” perspective which I find is taught by those who really help me with authentic book marketing. It’s a good reminder that we can keep making content and grow with less pressure.
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  • Ola
    5.0 out of 5 stars Authentic and Practical
    Reviewed in the United States on July 11, 2023
    Format: KindleVerified Purchase
    This book is so good! It’s heartfelt and authentic and the insights are very practical and if applied, it will make a huge difference in your content creation and marketing
    One person found this helpful
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  • Kindle Customer
    4.0 out of 5 stars Good tips
    Reviewed in the United States on May 28, 2024
    Format: KindleVerified Purchase
    Easy to follow, short, digestible content. Each chapter has actionable tips and a link to a video with more n the topic. Interesting perspective, content as an act of service or ministry.
    Helpful
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  • Rebekah
    5.0 out of 5 stars Must Read for Content Creators!
    Reviewed in the United States on March 1, 2021
    Format: KindleVerified Purchase
    If you are creating any type of content - this is a must read! I used to get so frustrated and overwhelmed with content marketing and dreaded it. George's book and approach on content marketing provided me with a new and refreshing perspective. He provides clear, concise and practical tools for authentic content marketing that are easy to implement right away. Most of all what I loved is that I am now able to use my business as a mindful and spiritual practice rather than feeling like I have to hustle and create content from a place of pressure. Thank you George!
    One person found this helpful
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  • Charo Pinilla
    5.0 out of 5 stars A must read for sensitive solopreneurs!
    Reviewed in the United States on March 14, 2021
    Format: KindleVerified Purchase
    It’s really unusual to read a book on marketing that makes you feel good and cared for, but that’s exactly what George Kao does here with his caring and compassionate style.

    I recommend you this book if you feel stuck with your content creation, are worried about bothering others with your content, or dislike marketing. George will teach you how content marketing can be an act of generosity towards others and an opportunity for you to grow.

    And it’s full of practical tips you can start implementing in your own business.
    3 people found this helpful
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Top reviews from other countries

  • Chris Adel
    5.0 out of 5 stars Honesty, Integrity and Generosity
    Reviewed in Germany on March 4, 2021
    Format: KindleVerified Purchase
    George Kao is the pure anti-dote to the social media crazy of interruption marketing. He tells you what works and what is fantasy - so many traps and lies we are told and have nothing to do with real-(business)-life. He tells you honestly what you are up to. It's disheartening, a truth you maybe do not wanna hear. But if you want to be "successful" you need to hear it - and think about it very very hard. And then re-start.

    I would say it is the most honest approach to social media marketing you will ever read. And after that you can decide if you wanna learn more, or not. If you are not patient and not a big fan of experimenting, it's probably not for you. He gives lots of tips how to approach your marketing communication. But make no mistake, there are no short cuts. It's an infinity game.

    I would recommend it for all social media marketing newbies, I wish, I had read it 3 years ago.
    Thank you George, I guess I needed to hear (read) that now.
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  • Kristin Kandyba
    5.0 out of 5 stars Inspiring and informative book for heart-centred entrepreneurs
    Reviewed in Canada on October 21, 2021
    Format: KindleVerified Purchase
    This book is full of practical and grounded advice for entrepreneurs. I am a yoga teacher looking to grow my business and George’s wisdom and advice aligns well with my vision for my business. I also appreciated that the book is concise.
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  • Amazon Customer
    5.0 out of 5 stars Life Changing Book!
    Reviewed in India on October 21, 2022
    Format: KindleVerified Purchase
    Your book gave me a lot of courage to start shooting video content which had stopped for the past one year. The authentic part resonates with me very well, i feel this was one of the books that i was waiting to read for a long time. Learning the authentic mindset that you have taught throughout your book is helping me stay both happy and energetic everyday when i think about my work. I am enjoying the journey of being authentic now after i started to shoot videos about my business, and speak about topics which i feel could be relevant to my audience. Aiming for connection rather than perfection. I would love to read more of your books. Thanks for this amazing book. It has given me confidence and wisdom to express myself through videos. Best wishes!
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  • RG
    5.0 out of 5 stars Marketing without exploitation
    Reviewed in the United Kingdom on February 18, 2021
    Format: KindleVerified Purchase
    As someone just starting a business I first started learning the build a funnel, bait and switch then sell to clients’ fears approach and it felt exploitative to me and not something I wanted to do. George Kao shows another way. He describes how to market yourself by showing up as you, with something to say and you will grow an audience that resonates with your ethos who may then want to buy from you. Content creation as ministry rather than baiting customers. There is step by step guidance on how to approach authentic marketing, with links to videos and a call to support other small content creators. Kao’s approach seems radical (don’t copyright!) and yet so simple. For someone sitting on the precipice of marketing myself, who is frankly terrified, this gives me a place to start, where I don’t need to wait to be perfect.
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  • Amazon Customer
    5.0 out of 5 stars A Fresh Start
    Reviewed in Australia on April 7, 2024
    Format: KindleVerified Purchase
    My coach referred me to George's work, and I wanted to read this brief book to support the Authentic Instagram marketing course of his she recommended. The book has given me a good grasp on George's 'ministry' and the feeling that his methodology is "doable" for me, too!
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