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Design the Future: Simplifying Design Thinking to Help You… Paperback – October 27, 2018

by Shrutin N Shetty (Author)
4.1 4.1 out of 5 stars 14 ratings
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Any significant event that has occurred in the history of man has always been about people. From global conquests to curing epidemics, inventing cars, space travel and even simplifying our daily lives with technology. Design thinking, the overhyped and less understood mindset has intentionally or unknowingly been at the heart of innovations—from the simplest of them by individuals to make household chores easier, that no one might ever hear about; to those by groups of brilliant scientists, lone innovators and hordes of selfless social volunteers working on improving lives the world over.

Design thinking is essential yet elusive as something like kindness or charity or even ethics and morality. This book aims at demystifying the seemingly complex but very fundamental yet essential mindset of design thinking to help you apply it to designing your business, your life, and possibly a better world.
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Previous page
  1. Print length
    226 pages
  2. Language
    English
  3. Publication date
    October 27, 2018
  4. Dimensions
    5.5 x 0.57 x 8.5 inches
  5. ISBN-10
    1644296209
  6. ISBN-13
    978-1644296202
  7. See all details
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The Amazon Book Review
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Editorial Reviews

From the Author

The practice of Design thinking is at least several decades old. It is, however, finding increasing recognition in recent times. And with recognition, there is also a lot of confusion among many design thinking enthusiasts. I have been practicing design thinking for some years now, and have read many useful books on the subject. But given the confusion I saw in people, I felt the need for more clarity. A book that might offer both the fundamentals of the mindset, as well as any advantage I could bring to anyone practicing or wanting to learn design thinking, from what I had observed and learnt about it and about human behaviour. 'Design the Future' is just that. The book starts with an overview about design thinking, the process & some tools, and then moves over several examples, before drawing parallels with the quality revolution, and finally, it's association with human behaviour.The book covers aspects of innovation, design thinking, problem-solving, human behaviour and ideation. So if any of those are areas of interest, I am sure you will enjoy reading this book.

About the Author

Shrutin N Shetty works at the intersection of management strategy, design thinking, and psychology. Working as a design strategist, he helps young businesses in India and abroad understand their customer needs better, and then with their innovation, strategy and growth. A computer engineer with an MBA in Finance, he has studied design thinking and is keenly interested in human behaviour. In his corporate career, he has worked across specializations and sectors including the BPO space, venture capital, metrology and industrial robotics.

He believes lives, business, and even the world can be transformed using design thinking-if only people and businesses picked goals genuinely worth pursuing and then actually pursued them! He is convinced that design thinking is man's best chance to stay relevant, even when coexisting with robots someday.

By way of this book, he strives to unravel the elusiveness behind the overly-hyped but increasingly relevant practice of design thinking and to showcase its effectiveness. And more importantly, to make it simple enough for anyone to understand and hopefully practice, to design a better future for themselves.

When he is not working with companies on their innovation and growth, or conducting ideation workshops for companies and students, he spends time toying with a pet project in the social networking space.

He blogs at www.shrutinshetty.com.

Product details

  • Publisher ‏ : ‎ Notion Press, Inc. (October 27, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 226 pages
  • ISBN-10 ‏ : ‎ 1644296209
  • ISBN-13 ‏ : ‎ 978-1644296202
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.57 x 8.5 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 14 ratings

About the author

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Shrutin N Shetty

Shrutin N Shetty

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Shrutin N Shetty was born in Bombay, India. A Computer Engineer and an MBA in Finance, he has studied design thinking and has an increasing interest in human behaviour.

He has worked across industry sectors and specializations. From overseeing operations at a relative's restaurant during school vacations, to working odd shifts at a BPO, he has then been a part of the investment team at an Indian venture capital firm, before working with a high-technology manufacturing company in the metrology, industrial robotics and ERP space.

He currently runs a design strategy consulting practice, and works with young businesses in India and abroad, helping them understand their customer needs better, and to innovate and grow, using design thinking and management strategy. He also conducts innovation and design thinking workshops, as occasionally teaches graduate and post-graduate students.

He has served on the panel of examiners for innovation & improvement projects for the coveted QualTech Prize.

Customer reviews

4.1 out of 5 stars
4.1 out of 5
14 global ratings

Top reviews from the United States

GF
5.0 out of 5 stars A must read for everyone interested in design thinking.
Reviewed in the United States on November 30, 2018
Great book. Very timely! Author was very creative in explaining complex concepts I. Simple terms.
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Carolyn
1.0 out of 5 stars A Rambling Narrative
Reviewed in the United States on April 23, 2019
Verified Purchase
A most frustrating book that didn't get better even though I persevered to the end. I had anticipated that a book called Design for the Future would have been a practical, process-driven guide as to how to use Design Thinking to Design for the Future. Instead it was a narrative of one person's experience using some aspects of design thinking in different contexts. It contained many retellings of well known design stories, but the classic for me was the author referencing a book that he confessed to not having read yet. This book did not meet my expectations at all. If you are looking for a book to help you in your design thinking journey then I'd recommend you bypass this one and look at some of the other more informative texts available.
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Top reviews from other countries

Swati Adhikary
5.0 out of 5 stars A handy guide to DT
Reviewed in India on December 24, 2018
Verified Purchase
I loved the book. I particularly write the undertone of the book. The humanness of DT comes out very strongly. Simply written along with the authors sense of humour are refreshing.
The examples let you draw your own point before the author puts it forward. Engaging read. Highly recommended for design professionals and the ones who want to understand DT first time.
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