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The TOP 15 Project Questions for Executives Paperback – October 26, 2020
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Written for all executives who want to be on top of their project investments, this guide provides the 15 critical questions they need to ask to ensure they get the results and value every time. This guide does not cover ‘how to manage a project’ because this is not where the significant problems exist. The problems arise in how the business approaches defining and delivering the sought-after business results and value.
Busy executives do not run projects day-to-day, but they do have to live with the results.
Here in this guide, we give insights and alternative perspectives to arm business executives to take decisions where currently the ‘project experts’ rule, so that you can define what you want from your project investment and then achieve it. Most importantly, the guide explains how to interpret the answers, dispels the many myths surrounding projects and corrects the misunderstandings that permeate current thinking on project delivery.
Contrary to what you may hear from the project fraternity, all projects and programs should deliver benefits and value. Helping you to achieve the optimized returns—the most value for the optimum investment of time, money and resources— and to make informed decisions is what this guide is about.
- Print length48 pages
- LanguageEnglish
- Publication dateOctober 26, 2020
- Dimensions8 x 0.12 x 10 inches
- ISBN-100977564657
- ISBN-13978-0977564651
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Product details
- Publisher : Totally Optimized Projects
- Publication date : October 26, 2020
- Language : English
- Print length : 48 pages
- ISBN-10 : 0977564657
- ISBN-13 : 978-0977564651
- Item Weight : 5.6 ounces
- Dimensions : 8 x 0.12 x 10 inches
About the author

Jed Simms, principal creator of TOP®-Totally Optimized Projects, has pioneered the focus on strategy execution and value delivery through projects as a competitive weapon.
Jed is a former Asia-Pacific IT Strategist for The Boston Consulting Group and led worldwide studies into what drives and destroys project value. Through these studies he discovered and quantified the correlation between an organization’s capability to direct, manage and optimize the value generated through project investments, and the financial returns an organisation receives over time. Using these findings, he developed a complete suite of business value-driven management approaches to equip organizations to consistently deliver "Totally Optimized Projects".
Professor James McKinney of Harvard Business School rated Jed's work as "World class, three to five years ahead of competition." The Australian Information Industry Association recognized his TOP programs as one of Australia's "Outstanding Product Innovations" in 2004. In addition in 2011 Gartner selected TOP as a "Cool Vendor" for its worldwide market leadership and innovation, and Cranfield School of Management recognized TOP's innovative approach as a "significant contribution to the practice of management."
An awarded public speaker in Australia and internationally, Jed has written extensively on how businesses can better execute their strategies, optimize their projects and exploit IT. Jed has published multiple books, guides, articles, blogs as well as a whole new value delivery based approach to project and strategy delivery. (Details at totallyoptimzedprojects.com)
Born in Britain, Jed has lived and worked in Europe, the Middle East and, for the past 30 years, in Australia.
Jed has held almost every project and strategy-related role possible including strategist, strategy consultant, CEO, investments committee member, PPMO Manager, CIO, business line manager as well as sponsor, steering committee member, project analyst and project manager.
The industry sectors he has worked in include utilities, manufacturing, insurance, banking, telecommunications, and services, and he has consulted to many more.
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