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Rob Eagar
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The Author's Guide to Write Text That Sells Books (The Author's Guides Series Book 3) Kindle Edition

by Rob Eagar (Author) Format: Kindle Edition
4.8 out of 5 stars 78 ratings
Do you enjoy writing a book but hate writing the marketing text? Learn how to describe your book in ways that readers can’t resist.

“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.” – Dr. Gary Chapman, New York Times bestselling author of The 5 Love Languages

“Rob Eagar’s expertise was beyond my expectations…” – Wanda Brunstetter, 6-time New York Times bestselling novelist with over 10 million copies sold

Language is the power of the sale. But, does writing the marketing text for your book seem like a foreign language? Do you wrestle with writing words that convince skeptical readers to purchase? Rob Eagar has coached over 1,000 authors and helped both fiction and nonfiction books hit The New York Times bestseller list.

In The Author’s Guide to Write Text That Sells Books, Rob unpacks how to craft potent marketing copy using easy-to-follow tips, templates, and examples. His guidance will help you:

• Grab reader attention with marketing hooks that never let go
• Create clever titles people can remember long into the future
• Satisfy the reader’s ultimate book-buying question, “What’s in it for me?”
• Write fiction or non-fiction book descriptions readers find irresistible
• Upgrade your book’s appeal on Amazon’s website at any time for free
• Find influencers who will praise your book and help catapult sales

Don’t sweat trying to write great copy on your own. Learn how to create electrifying language that makes your blurbs, back cover copy, online ads, and promotions perform better. Buy a copy of The Author’s Guide to Write Text That Sells Books and wield the power of persuasive words.

Do you have every book in The Author’s Guide Series from Rob Eagar? It’s the most comprehensive collection of marketing instruction for writers. Other books include:

• The Author’s Guide to Marketing Books on Amazon
• The Author’s Guide to Email Marketing
Read more
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  1. Book 3 of 4
    The Author's Guides Series
  2. Print length
    140 pages
  3. Language
    English
  4. Publication date
    November 4, 2018
  5. File size
    1.0 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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From the Publisher

Gary Chapman

Dr. Gary Chapman

“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.”

#1 New York Times bestselling author of The Five Love Languages with over 12 million copies sold

Lysa TerKeurst

Lysa TerKeurst

“I give Rob Eagar my highest recommendation. If you want to increase book sales, make him the first person you hire.”

5-time New York Times bestselling author with over 1 millions copies sold

Wanda Brunstetter

Wanda Brunstetter

“Rob Eagar’s expertise was beyond my expectations and included everything I asked for and more.”

6-time New York Times bestselling novelist with over 11 million copies sold

Nir Eyal

Nir Eyal

“Rob Eagar provided marketing insights that I hadn’t heard before. It was wonderful to speak with a seasoned marketing pro.”

Wall Street Journal bestselling author of Hooked and Indistractable

Rob Eagar

About Rob Eagar

Rob Eagar is one of the most accomplished book marketing experts in the industry. He's helped both fiction and nonfiction books hit The New York Times bestseller list. He even helped a book become a New York Times bestseller after 23 years in print!

Rob has coached over 1,000 authors across the United States, Europe, Canada, and Australia. In addition, he has consulted with top publishing houses, including divisions of HarperCollins, Penguin Random House, and Hachette. He is the creator of The Author's Guides book series and specializes in teaching authors how to reach more readers and skyrocket their sales.

Little-known fact: Rob started out as one of the original self-publishing success stories who wrote a book and sold it direct to consumers, even from the trunk of his car. He made a six-figure income from his book, which led to numerous authors asking him for marketing advice. He's still giving industry-leading advice to authors today.

The Author's Guide to Marketing Books on Amazon
The Author's Guide to Email Marketing
The Author's Guide to Write Text that Sells Books
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Customer Reviews
4.5 out of 5 stars 266
4.6 out of 5 stars 69
4.8 out of 5 stars 78
Price $4.99 $4.99 $4.99
Advice for Indie authors ✓ ✓ ✓
Advice for Traditional authors ✓ ✓ ✓
Proven tips for Novelists ✓ ✓ ✓
Proven tips for Nonfiction ✓ ✓ ✓
Secrets for First-time authors ✓ ✓ ✓
Secrets for Seasoned authors ✓ ✓ ✓

Editorial Reviews

Review

"I recommend Rob Eagar to any author looking to take their book campaign to a higher level." - Dr. Gary Chapman, New York Times bestselling author of The Five Love Languages

"I give Rob Eagar my highest recommendation. If you want to increase book sales, make him the first person you hire." - Lysa TerKeurst, 4-time New York Times bestselling author

"Rob Eagar gets great results and strategically places authors in the right spaces. I'm happy with what Rob did for me, and I highly recommend him." - Dr. John Townsend, New York Times bestselling author of Boundaries

"Rob Eagar provided effective marketing strategy and worked closely with my team to execute new promotional ideas. I highly recommend Rob." - DeVon Franklin, CEO of Franklin Entertainment and New York Times bestselling author

"Rob revolutionized how I market my novels and connect with readers. His Book Marketing Master Class gave me more fantastic ideas that I knew what to do with." - Dani Pettrey, bestselling novelist with over 300,000 copies sold

"Rob Eagar's expertise helped me develop a new brand and create an exciting new website. It was beyond my expectations and included everything I asked for and more." - Wanda Brunstetter, 6-time New York Times bestselling novelist with over 10 million copies sold

"Rob Eagar knows how to use words and has fine penmanship. You should really listen to him." - His Mother, English major who taught Rob to speak clearly

About the Author

Rob Eagar is one of the most accomplished book marketing experts in America. He's coached over 1,000 authors, consulted with top publishing houses, and helped both fiction and nonfiction clients hit the New York Times bestseller list. He even helped a book become a New York Times bestseller after 23 years in print!

Rob founded Wildfire Marketing, a consulting practice that has attracted numerous New York Times bestselling authors, including Dr. Gary Chapman, DeVon Franklin, Lysa TerKeurst, Wanda Brunstetter, Harville Hendrix, and Dr. John Townsend. In addition, he's consulted with imprints of the world's best-known publishers, such as HarperCollins (Thomas Nelson, Zondervan), Hachette (FaithWords), Simon & Schuster (Howard Books) and numerous small to mid-sized publishers.

Rob's consulting expertise for authors stems from starting out a successful multi-published author. In 2002, he self-published his first book and generated a consistent six-figure income, long before the rise of social media and Amazon. His success attracted the attention of other authors who sought out Rob for marketing advice. This led him to found Wildfire Marketing in 2007 and provide marketing education to authors around the world. Today, Rob's industry-leading instruction can be found in The Author's Guides series, a collection of books that provides comprehensive instruction on critical book marketing topics, including:

    • The Author's Guide to Marketing Books on Amazon
    • The Author's Guide to Write Text that Sells Books
    • The Author's Guide to Email Marketing

    Rob has served as a contributing writer and educator for Book Business Magazine, Digital Book World, Writer's Digest, and Reedsy. His background includes a marketing degree from Auburn University and 10 years of corporate sales experience before working full-time in publishing. Rob resides with his wife, Ashley, near Atlanta, Georgia.

    Get 3 free e-books from Rob at: RobEagar.com

    Product details

    • ASIN ‏ : ‎ B07K6Z2ZBF
    • Publisher ‏ : ‎ Wildfire Marketing
    • Publication date ‏ : ‎ November 4, 2018
    • Language ‏ : ‎ English
    • File size ‏ : ‎ 1.0 MB
    • Simultaneous device usage ‏ : ‎ Unlimited
    • Screen Reader ‏ : ‎ Supported
    • Enhanced typesetting ‏ : ‎ Enabled
    • X-Ray ‏ : ‎ Not Enabled
    • Word Wise ‏ : ‎ Enabled
    • Print length ‏ : ‎ 140 pages
    • Page Flip ‏ : ‎ Enabled
    • Book 3 of 4 ‏ : ‎ The Author's Guides Series
    • Customer Reviews:
      4.8 out of 5 stars 78 ratings

    About the author

    Follow authors to get new release updates, plus improved recommendations.
    Rob Eagar

    Rob Eagar

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Rob Eagar is one of the most accomplished book marketing experts in America. He's coached over 1,000 authors, consulted with top publishing houses, and helped both fiction and nonfiction books hit the New York Times bestseller list. He even helped a book become a New York Times bestseller after 23 years in print!

    Rob founded Wildfire Marketing, a consulting practice that has attracted numerous New York Times bestselling authors, including Dr. Gary Chapman, DeVon Franklin, Lysa TerKeurst, Wanda Brunstetter, Dr. Harville Hendrix, and Dr. John Townsend. In addition, he's consulted with imprints of the world's best-known publishers, such as HarperCollins (Thomas Nelson, Zondervan), Hachette (FaithWords), Simon & Schuster (Howard Books) and numerous small to mid-sized publishers.

    Rob's consulting expertise stems from starting out a successful multi-published author himself. In 2002, he self-published his first book and generated a consistent six-figure income, long before the rise of social media and Amazon. His book was later purchased by a traditional publisher, sold over 50,000 copies, and remained on bookstore shelves for 10 years.

    His success attracted the attention of other authors who sought out Rob for marketing advice. This led him to found Wildfire Marketing in 2007 and provide marketing education to authors around the world. In addition, Rob partnered with Writer's Digest to publish "Sell Your Book Like Wildfire" and teach his popular online video courses, "Mastering Amazon for Authors" and "Sell Books on a Shoestring Budget." Rob's industry-leading instruction can now be found in "The Author's Guides" series, a collection of books that provides the most comprehensive instruction available on critical book marketing topics.

    Rob has served as a contributing writer and educator for Book Business Magazine, Digital Book World, Writer's Digest, and Reedsy. His national media appearances include interviews on the CBS Early Show, CNN Radio, and the Los Angeles Times. His background includes a marketing degree from Auburn University and 10 years of corporate sales experience before working full-time in publishing. Rob resides with his wife, Ashley, near Atlanta, Georgia.

    Get 3 free e-books from Rob to jumpstart your book sales at: http://www.RobEagar.com

    Customer reviews

    4.8 out of 5 stars
    78 global ratings

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    Customers say

    Customers find the book informative, with one mentioning it's packed with great tips and insight. The writing style receives positive feedback, with customers noting it can help any author in writing better text.

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    19 customers mention "Information quality"19 positive0 negative

    Customers find the book very informative, with one customer noting it is packed with great tips and insight, while another mentions it does extensive research and analysis.

    "...This book has provided me with many great ideas and will increase the chances of my book’s success. Highly recommend!🙂..." Read more

    "So incredibly helpful! Many good examples to work with. I love this fantastic book. Highly recommend!!!" Read more

    "...No one studies book marketing the way this guy does. He does a lot of research and analysis and gives a lot of examples to back up the principles he..." Read more

    "...knows the importance of writing text that sells and gives great advice in that area of marketing. His book can help any author in writing better text." Read more

    13 customers mention "Writing style"13 positive0 negative

    Customers appreciate the writing style of the book, finding it easy to read and helpful for improving text quality. One customer specifically mentions it as a superb guide to writing strong copy, while another notes its value as a must-have resource for writers.

    "...It's written specifically for authors, by an author who has experienced what works and what doesn't...." Read more

    "...With his easy-to-understand style and clear examples, I absolutely loved his first book and more so this one...." Read more

    "...towards nonfiction and fiction writers, the instructive advice he gives in writing better text in this book definitely helped me, even thou my genre..." Read more

    "...Learn how to write great book hooks, compelling titles, reasons for readers to want to buy your book, and persuasive book descriptions...." Read more

    What factor plays the biggest role in selling books...?
    5 out of 5 stars
    What factor plays the biggest role in selling books...?
    It would be natural to say technology plays the biggest role in selling books. But Rob Eagar answers this question right from the beginning: "Language drives the book sales, not the technology. There is nothing more persuasive at selling books than the words that people see." Eagar emphasizes the importance of the book having a hook and it's most effective if it accomplishes one important thing. And noooo .... I'm not going to tell you - you must read the book to figure that out! Rob Eagar's book: "Write Text That Sells Books" will help the author who just hates writing marketing copy. Eagar shares how to use persuasive marketing copy to make book descriptions "pop". What do many authors wish they had or want more of? Endorsements from influencers! He'll share with you how to reach to realistic candidates, what to say and what to do if an influencer turns you down and much more. This book will give you the tools to use the "power of persuasive words" effectively!
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    Top reviews from the United States

    • Amazon Customer
      5.0 out of 5 stars Great Ideas
      Reviewed in the United States on January 18, 2025
      Verified Purchase
      I am finalizing a music book I’ve written and hope to publish it soon. This book has provided me with many great ideas and will increase the chances of my book’s success. Highly recommend!🙂
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    • V. Lewis
      5.0 out of 5 stars What do you think plays the biggest role in selling books?
      Reviewed in the United States on December 11, 2018
      Verified Purchase
      Is it technology or language?

      Language drives the book sale, not technology, Rob says. It is a misconception to think that technology alone is what sells books.

      As a marketing copywriter, I know there is value in writing persuasively. Readers decide to purchase based upon the word of mouth they hear, the customer reviews they see, and the marketing copy they read. Technology is merely the vehicle, albeit a fast and efficient one that delivers the message of your book.

      If you’re an author who desires to learn how to craft persuasive marketing copy for your book, this is an excellent book to give you all the secrets you’ll need. It's written specifically for authors, by an author who has experienced what works and what doesn't.

      Rob has worked with more than 450 authors of both fiction and non-fiction books, and he knows what helps an author to move his or her book.

      I was given an advanced reader copy of the book, but also bought a copy for my own benefit.
      This book compliments 2 other books in the Author’s Guides series; the Author's Guide to Email Marketing, and The Author's GuIde to Marketing Books on Amazon. Consider buying the trio, especially If your goal in 2019 is to author and publish your first or next book.
      2 people found this helpful
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    • DKB
      5.0 out of 5 stars Love it!
      Reviewed in the United States on October 24, 2024
      Verified Purchase
      So incredibly helpful! Many good examples to work with. I love this fantastic book. Highly recommend!!!
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    • Anon9887
      5.0 out of 5 stars Great information that you're not going to get anywhere else
      Reviewed in the United States on November 13, 2018
      Verified Purchase
      I'm still in the process of reading this one, but what I'm seeing is the same thing I've found with all of the Rob Eagar books I've read. They are packed with great tips and insight that you're just not going to find on blogs, websites, or even by talking to other authors. No one studies book marketing the way this guy does. He does a lot of research and analysis and gives a lot of examples to back up the principles he teaches. I also like that he doesn't just stop with giving principles. He actually lays out all kinds of step by step instructions and practical tips for how to implement those principles. You can tell when someone has spent hours and days and months and years working through and developing their teachings and strategies. That definitely comes through in this book. I am sitting here trying to think of a criticism or drawback to this book and series, but I honestly can't think of any. Okay, here's one. I would love it if the author had spent some time discussing chapter titles and had given examples of those the way he did with titles because I think it's one of the things people look at before they buy a book. That being said, I think you could probably apply a lot of his principles when choosing and building out your chapter titles. He just doesn't go into them specifically, at least not that I've seen so far. Overall, I would say that authors can't go wrong by reading and following the advice in this book. There's no advice in it that I would say is bad or faulty. Not all of the advice applies to every author (e.g. he gives advice specific to fiction and non-fiction authors, giving them equal time and treatment), but it's all good, solid advice. And even though I don't write or publish fiction (at least not so far), I still feel like I get good insight by reading the advice to fiction authors. That's all I've got for now. I may update with more commentary after I finish the book.
      5 people found this helpful
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    • Ilze Brand
      5.0 out of 5 stars Wow! What an eye-opening experience!
      Reviewed in the United States on August 5, 2019
      Verified Purchase
      I was introduced to Rob's books by a friend and first started with a free book to see whether I could understand his writing. Often books contain too much jargon that goes way over my head but this was not the case with Rob. With his easy-to-understand style and clear examples, I absolutely loved his first book and more so this one. My brain is going haywire with ideas and before finishing the book, I got stuck into book hooks, value statements and back copy for my books. I am that author who knows absolutely nothing about marketing but now a whole new world has opened up to me. I cannot wait for this next leg of my journey. Thank you Rob. The wisdom you have added to my writing world is invaluable.
      2 people found this helpful
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    • Doris Carter
      4.0 out of 5 stars Very helpful for any author’s genre
      Reviewed in the United States on May 13, 2023
      Verified Purchase
      The instructive advice Rob gives in this book is a good resource for authors of any genre. I’m a poetry author. I published my poetry books through Amazon KDP a few years ago and knew nothing about writing a good description, nor about the importance of a good book hook for my books. Am in the process of updating my books and needed advice in quite a few areas of marketing them. Although Rob does seem to cater towards nonfiction and fiction writers, the instructive advice he gives in writing better text in this book definitely helped me, even thou my genre is poetry. He certainly knows the importance of writing text that sells and gives great advice in that area of marketing. His book can help any author in writing better text.
      One person found this helpful
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    • Amazon Customer
      5.0 out of 5 stars Your book is a needle in the Amazon haystack until you MAKE IT STAND OUT!
      Reviewed in the United States on November 19, 2018
      Verified Purchase
      Rob Eagar has written another guide for writers that is educational, inspiring, and easy to understand . His advice applies to fiction as well as nonfiction and is for authors and writers at any stage of their writing journey. Learn how to write great book hooks, compelling titles, reasons for readers to want to buy your book, and persuasive book descriptions. Learn how to add extra shine to your book page on Amazon, including accolades and endorsements. Learn how to update your marketing text on Amazon. In Rob's words, "Create marketing language readers can't resist." BOOST your marketing efforts and skills with this important guide! - Melanie Hemingway
      One person found this helpful
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    Top reviews from other countries

    • Norman B.
      5.0 out of 5 stars Straight forward advice
      Reviewed in Australia on March 7, 2021
      Verified Purchase
      I've read and watched many marketing gurus, and most are fast-talking boast fests about how much they earn while regarding listeners as idiots who'll accept any drivel dished out to them. Rob is none if that.
      Report
    • Ron
      5.0 out of 5 stars Very well written
      Reviewed in Canada on March 16, 2020
      Verified Purchase
      This book was very informative and a good place to start for new authors.
      Report

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