Table of Contents
ForewordIntroduction
PART ONE The Foundations Of The Perfect Pitch
1 The Investable Entrepreneur
The reason entrepreneurs fail
The investable entrepreneur
Asset 1: Pitch materials
Asset 2: Financial projections
Asset 3: Business plan
Summary
2 The Fundraising Journey
Your long-term funding journey
The bootstrapping phase
The startup phase
The scale-up phase
The exit
Summary
3 The Mind of an Investor
An investor’s perspective
Presenting a good deal
Providing adequate proof
Summary
4 Creating a Convincing and Compelling Pitch
Beating the odds
Understanding the purpose of a pitch
The approach for creating a convincing pitch
Great ideas don’t raise investment, a great pitch does
Summary
PART TWO The Six Principles Of The Perfect Pitch
5 The Three Phases of the Perfect Pitch
Phase 1: Prepare
Phase 2: Construct
Phase 3: Create
Summary
6 Principle One: Plan
The importance of a business plan
The Three Cs of the Perfect Plan
Summary
7 Principle Two: Projections
The three fundamentals of financial projections
Creating your financial projections
Key financial metrics
Summary
8 Principle Three: Structure
Why structure is important
The biggest structural mistake
The five acts of the perfect pitch
Summary
9 Principle Four: Content
The two core slide styles
Step 1: Deciding the content
Step 2: Constructing a communication hierarchy
Step 3: Writing the content
Summary
10 Principle Five: Clarity
Clarity is king
Ensuring your pitch is clear, concise and compelling
The most common mistakes
Summary
11 Principle Six: Design
The power of design
Using design to communicate logically and emotionally
Using design to influence investors
Summary
PART THREE Beyond The Pitch
12 Preparing for your Investment Campaign
EIS/SEIS Advance Assurance
Legal documentation
The approach for a successful campaign
Beating the odds
Summary
13 Approaching the Right Sources of Investment
Angel investors
Crowdfunding
Family Offices
Venture capital
Private equity
Brokers and investor relations
Summary
14 Implementing your Investment Campaign
The fundraising strategy
Selecting and targeting the right investors
Meeting and approaching investors
How to make investors love you
Summary
15 Making it Happen
Mistakes you must avoid
Embodying the investable entrepreneur
Case study: The original investable entrepreneur
Summary
Summary
What’s Next
Take the scorecard
Review this book
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Discover more about being a successful entrepreneur
Access free resources
Book me as a speaker
References
Acknowledgements
The Author
