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Opted Out of the *Real Job*: Build Your Small and Smart Online Teaching Business Paperback – September 25, 2017

by Elena Mutonono (Author), Veronika Palovska (Author)
4.7 out of 5 stars 44 ratings
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Are you venturing in the online teaching world overwhelmed and lacking focus?


Do you find yourself struggling to turn your ideas into income so people will stop asking you to find a *real job*?


You’ve heard of people teaching online, and you’re both attracted and intimidated by the idea. If it was just about teaching, you’d be happy to share all you know on your blog, a podcast or a youtube channel.


  • But how can you make a business out of it so it doesn’t overwhelm you, stress you out, turn you into a sleazy sales person or a lifeless money-making machine?

  • Can you sell what you know with integrity and honesty, impacting and transforming people’s lives?

  • Do you need some special skills to teach online, or can you start small right now, polish up your system so you work smarter, not harder?

Why Opted Out of the *Real Job?*


Opted Out of the *Real Job* is your concise companion on this journey. It's for those who want to take action, and it's written by people who have tried these principles in their own business.


If you wish to transition from your current office or classroom job into teaching online but are afraid of losing your mind and money and are overwhelmed with the marketing ideas, this short book will provide you with realistic advice on how to start small, be consistent, and work from your core values while making impact and income.


In the book you'll learn how to


  • Use what you know to inspire change by teaching online.

  • Build systems that will help your small business stand out and scale. Sell your expertise, not hours.

  • Work smarter and reach farther.


We’ve been teaching online for several years, and we understand that the tools have gone through a number of changes. Therefore, Opted Out of the *Real Job* focuses more on the fundamental principles of a small and smart online business that can be applied at any time, such as:


  1. Growth mindset

  2. Ideal client search

  3. Content creation that connects

  4. Website that’s more than a pretty picture

  5. Memorable branding

  6. Niche finding with clarity

  7. Social media strategy that works

  8. Investment into business growth

  9. Delegation

  10. Online course creation, and more!


We wrote this handbook to share our vision and strategy for starting and scaling an online teaching business that can find its audience, zest, and purpose amidst oversized corporate blandness.


Opted Out of the *Real Job* will help you cut through the overwhelm by starting from the core.


Accompanied with a free journal (downloadable link inside), the lessons from each chapter will turn into mini action plans that you can implement in a way that will most benefit your business.


The book is a navigation tool for teachers, coaches and other professionals who want to create a smart system for teaching online without gimmicks, sleazy tactics and tricks that don’t last.


This is the roadmap we’ve used to make our businesses viable in 18 months.

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  1. Print length
    132 pages
  2. Language
    English
  3. Publication date
    September 25, 2017
  4. Dimensions
    5.06 x 0.3 x 7.81 inches
  5. ISBN-10
    1978149441
  6. ISBN-13
    978-1978149441
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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform
  • Publication date ‏ : ‎ September 25, 2017
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 132 pages
  • ISBN-10 ‏ : ‎ 1978149441
  • ISBN-13 ‏ : ‎ 978-1978149441
  • Item Weight ‏ : ‎ 4.8 ounces
  • Dimensions ‏ : ‎ 5.06 x 0.3 x 7.81 inches
  • Customer Reviews:
    4.7 out of 5 stars 44 ratings

About the authors

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  1. Elena Mutonono

    Elena Mutonono

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    Full content visible, double tap to read brief content.

    I'm a teacher, an online programs designer, and a smart business strategist. I was opted out of the *real job* at a College (aka "made redundant"), which opened my eyes to an opportunity of creating a small online teaching business with an impact going beyond a classroom.

    I am on a mission to help teachers and coaches work smarter by designing transformative online programs that sell and scale.

    In my free time I love doing yoga and Pilates, reading and thinking, sharing some crazy ideas with my creative husband and taking (free) everything-is-possible art lessons from my two kids.

    See more on the author's page
  2. Veronika Palovska

    Veronika Palovska

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    Full content visible, double tap to read brief content.

    I'm a teacher, writer, and designer who helps online educators brand themselves and build irresistible websites and blogs so they can reach and help more people.

    I work with online teachers, infopreneurs, coaches, and other nerds who want to make a living online teaching what they love, make money out of their knowledge without selling their soul, and live their lives without asking for permission.

    I do it because I believe that the best thing you can do with your time, knowledge, and creativity is to use them to buy more freedom for yourself and the people you care about – your loved ones and your online community.

    I live in the Czech Republic and work with clients from around the globe. When I'm not working, I like to read, draw, go to the theatre, and hang out with my dogs.

    I believe that the world needs your voice, and to help you get it out there, I share what I've learned so far about getting seen and heard online on my blog doyouspeakfreedom.com.

    See more on the author's page
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Customer reviews

4.7 out of 5 stars
44 global ratings

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Customers say

Customers find the book's advice truly useful, with one mentioning the companion workbook as a helpful tool. The writing is clear and concise, with customers appreciating its focus on authenticity.

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6 customers mention "Advice quality"6 positive0 negative

Customers find the advice in the book truly useful, with one customer noting that the companion workbook is a good tool.

"...on how to run your small-scale online business, but they know exactly the mental processes that you go through while trying to achieve so on your own..." Read more

"...It is hands-on, very clear and concise, and full of the information you don't want to hear. But it is exactly what you need to hear...." Read more

"...Here they have blended some of their best ideas and advice...." Read more

"...The companion workbook is a good tool to put into practice the ideas presented in the book...." Read more

4 customers mention "Clarity"4 positive0 negative

Customers find the book clear and concise, appreciating its focus on being authentic to oneself.

"...For me, the fact that it felt like the authors were reading my mind proved they know what they're talking about and that I should trust their advice." Read more

"...Start with this book! It is hands-on, very clear and concise, and full of the information you don't want to hear...." Read more

"...I enjoyed the language as well, it is concise but the author takes the time to explain her ideas well...." Read more

"...Full of helpful advice, clarity, and inspiration. Thank you to the authors!" Read more

Top reviews from the United States

  • Inés Inesita Inés
    5.0 out of 5 stars A game-changing experience for online teachers
    Reviewed in the United States on January 22, 2019
    Verified Purchase
    As an online language teacher, I've often felt lost in my business strategy, because there's so little written about how to run your own online language teaching business. A year ago I came across Elena and Veronika's "Opted Out" Facebook group, and found out about this book. It was a game-changing experience.
    When I first read "Opted Out", it felt like the authors were reading my mind. Not only they give great advice on how to run your small-scale online business, but they know exactly the mental processes that you go through while trying to achieve so on your own. This book feels like having a best friend/mentor that knows you and your business really well (sometimes even better than yourself) counseling you. It provokes change, gives you focus, and pushes you to stop making excuses and move forward in your business.
    One of my favorite parts about Elena and Veronika's approach to business is their focus on being authentic to ourselves, our purpose, values and core message. This is not a business book for people who want a magic solution or the secret to making "lots of money really fast" (that so many gurus pretend to have). It's a book for authentic people that want to make an impact in the world, however little (or big) it may be. It's a book for teachers that want to help other people and make an honest living out of it. Business owners that prefer to work slow and steady towards their goal, and that are in for the long run. It's not focused on making money (although of course the authors give its due importance to that too), but on giving your gifts to the world and being authentic to your true self.
    The main idea in this book is, when you stay true to yourself and are not afraid to be authentic, niche down and become an expert on your field, that's when you connect with people who are like you and understand your core message, and will become your fans and buy your products. The process of finding out what your core message and your ideal client are isn't easy, but this book gives you a lot of "aha" moments that push you in the right direction and give you the courage to follow through.
    After reading this book, and connecting with other teachers on the "Opted Out" Facebook group, I realized that all online teachers go through the exact same processes. This book knows that, and guides you through them. For me, the fact that it felt like the authors were reading my mind proved they know what they're talking about and that I should trust their advice.
    2 people found this helpful
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  • KerbieSmart
    5.0 out of 5 stars A must have for those dreaming of their own online consulting business!
    Reviewed in the United States on October 2, 2017
    Verified Purchase
    If you have started a small consulting business or you are thinking of starting one - this book is an absolute must-have! Start with this book! It is hands-on, very clear and concise, and full of the information you don't want to hear. But it is exactly what you need to hear. It comes with a downloadable personal journal keyed with each of the chapters in the book. I was an English teacher and had thought I wanted to continue it online - but I have recently discovered that I really want to be a management coach. This book came at the right time and is perfect! I don't often recommend books - but this little book is lighting the spark - it is exactly what I needed to shape a dream, and to start giving it a life - my life! Thanks to the authors for sharing their experience and incredibly expertise - amazing teachers!
    2 people found this helpful
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  • Kate Fisher
    5.0 out of 5 stars Opt out of going it alone and join this community of teacherpreneurs
    Reviewed in the United States on September 25, 2017
    Verified Purchase
    When I left public school teaching, I searched high and low for a way to keep teaching. After several false starts, I discovered the "Opted Out" community and the concepts so beautifully laid out in this gem of a book. I was fortunate to be able to purchase bits and pieces over the last year and am now coming up on the first anniversary of my online teaching business. I have never been happier.

    Now, I look forward to new blog posts and programs from Mutonono and Palovska. I couldn't wait to read this book. Here they have blended some of their best ideas and advice. If you have a teacher's heart and are looking to begin or develop an online business, read it and you will save an enormous amount of time by learning from their experience. You'll find the questions, focus, and motivation to figure out how to share your best self with your ideal client.
    3 people found this helpful
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  • Pilar Guerrero
    5.0 out of 5 stars Useful, clear and practical
    Reviewed in the United States on October 8, 2017
    Verified Purchase
    This book is well written, it is clear and to the point; it delivers what it promises. I enjoyed the language as well, it is concise but the author takes the time to explain her ideas well. The companion workbook is a good tool to put into practice the ideas presented in the book.
    I will wait for the next book that Elena and Veronika will write when their business is not small anymore...
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  • Adriano Silva
    5.0 out of 5 stars A truly expert advice in this book
    Reviewed in the United States on November 11, 2017
    Verified Purchase
    There are people that become experts through spending years and years with the books and the academic world and specialized in the topic they love and as such they dove real deep in that subject, and are deservedly and widely respected for that. And there are people that by means of becoming an expert have crossed another path: of the real-life experience, and deserve as much respect. The authors of this book are the second case here, and thankfully they had the courage and mission to turn this experience into a book that will help many people out there to improve their lives for the better. Having that said, it is guaranteed to have some truly useful advice in each of the words written in this book.
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  • Myst Fire
    5.0 out of 5 stars A life changer
    Reviewed in the United States on November 10, 2017
    Verified Purchase
    A must-have for anyone who is starting up the road of building their own business! Full of helpful advice, clarity, and inspiration. Thank you to the authors!
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  • Milena
    5.0 out of 5 stars Opted Out Book is like having a business coach in my pocket - it's a must have!
    Reviewed in the United States on September 26, 2017
    One of the things I struggled with the most as a teacherpreneur was finding my niche. Through her caring coaching, Elena Mutonono helped me find my niche, helped me develop a product to sell to my new niche and she helped me open my eyes to the possibilities I hadn’t seen before in my teaching business.

    I am grateful to Elena Mutonono and Veronika Palovska for investing their time in writing Opted Out book – They are truly passionate about the topic, they really care about their mentees and you feel it once you start reading the book.

    I am grateful because having this book is like having a business mentor in my pocket.

    I have a few books that I refer to whenever I get stuck in my business and Opted Out is now one of them. It’s a must have for any teacherpreneur who needs guidance and motivation in their teaching business. It will give you clarity. I highly recommend it!
    3 people found this helpful
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Top reviews from other countries

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  • Davide Corizzo
    4.0 out of 5 stars ¡Me gustó mucho!
    Reviewed in Mexico on February 22, 2018
    Verified Purchase
    Descubrí Opted Out of the *Real Job* a través del blog de Elena Mutunono, el que trata del emprendimiento en línea para profesores de idiomas e instructores en general.

    Este pequeño libro presenta los mismos temas que en el blog. Es comprensible, breve y conciso, por lo tanto es una lectura que fluye.

    Me gustó por encontrar muchos tips para ponerlos en práctica y ojalá escalar mi pequeño negocio de clases de idiomas. Le doy 4 estrellas porque las autoras habrían podido escribir más páginas, pero entiendo que quisieron mantener su filosofia de brevedad y practicidad.
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  • Michelle
    5.0 out of 5 stars For online teachers who want to think outside the box
    Reviewed in Canada on June 19, 2020
    Verified Purchase
    I learned about Elena Mutonono through a comment on an online course. When I visited her website, I was amazed to find information that seemed tailor-made for me—tools, advice, and words of encouragement for language teachers who want to take their business to the next level!
    Opted Out of the “Real Job” is brimming with valuable tips on how to think like a business owner, discover your niche, stand out on social media, build a blog, create a website, attract your ideal clients, get paid what you’re worth, and much more.
    After reading this slim yet insightful book, I’m more excited than ever to start brainstorming about how I can improve my language service business. I’ve ordered the Opted Out of the “Real Job” journal to help guide my reflections.
    If you’re a language teacher who wants to start your own business or enhance an existing business, I highly recommend this enriching little guide.
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  • Luciana
    5.0 out of 5 stars Concise and practical
    Reviewed in Brazil on October 18, 2017
    Verified Purchase
    Having followed Veronika's blog and worked with Elena, I was very excited when I heard the two of them were going to join their expertise in a new book. I highly recommend this book for people who need focus and clarity about their online teaching business. If you're struggling with your niche and tired of working with the wrong kind of people, this book will put you in the right mindset to develop your products and run your business in a smart way.
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  • Jessica
    5.0 out of 5 stars Insightful and on point
    Reviewed in France on April 14, 2019
    Verified Purchase
    Elena and Veronika have beautifully crafted this relevant and inspirational book. Packed with actionable steps, this book enables you to see the path you should follow for your small online teaching business to be sustainable and successful. A must-read for any teacherpreneur!
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  • Malgorzata M Rokicka
    5.0 out of 5 stars Fantastic resource for any aspiring teacherpreneur
    Reviewed in the United Kingdom on April 1, 2021
    Verified Purchase
    I loved this short and sweet manual for teachers who want to transition into online business. It's inspiring, friendly and actionable.
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