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The Salesforce Career Playbook: A Practical Guide for Starting and Advancing Your Career on the World's Friendliest and Fastest-Growing Tech Platform Paperback – October 29, 2020

by Martin Gessner (Author)
4.6 out of 5 stars 171 ratings
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*** UPDATED FOR 2025 - THIRD EDITION ***

“This book is the missing link ... and should be required reading for anyone looking to launch or grow a career within the Salesforce ecosystem.” —Selina Suarez, Executive director/founder, PepUp Tech

Enjoy this updated and revised version of the definitive guide to starting your Salesforce career!

In the next two years, an estimated 3.3 million jobs in the Salesforce ecosystem will open, and one of them could be yours. But how can you sort through all these jobs—administrators, architects, analysts, developers, consultants—and find the one that is right for you? And how do you package yourself to win the job position?

Martin Gessner, author of The Salesforce Career Playbook, is known in the Salesforce community for his highly regarded Salesforce credentials training. He has helped thousands of Salesforce professionals learn Salesforce, develop their careers, and prepare for certifications.

Now, he has written the definitive guide to starting your Salesforce career, and moving up the ladder.

From the Back Cover

Packed with case studies and advice from people in the trenches of a Salesforce career, The Salesforce Career Playbook will help you:

  • Find job opportunities and showcase your skills so that you land a job...and not just any old job, but the right job that is best suited to your personality, skills, and lifestyle preferences.
  • Sort through the different careers available, and see a day-in-the-life of real Salesforce professionals working in these jobs.
  • Learn insider tips and strategies for developing and growing your career once you have joined the Salesforce ecosystem.
Regardless of whether you have a master’s degree in information technology or no formal education beyond eighth grade, you can earn a more-than-competitive wage and move up the ladder in a Salesforce-related career, and jobs are available for techies and not-techies alike.

Editorial Reviews

“I wish I had read The Salesforce Career Playbook six years ago when I did my transition into the Salesforce ecosystem.”—Sergey Erlikh, MVP and solution architect

“People don't put in enough time thinking about their careers. You can't just work hard and hope everything works out okay. You have to proactively plan your short- and long-term career, which is why I recommend studying Martin's Salesforce Career Playbook!"—David Liu, Salesforce technical architect, Salesforce MVP

“Whether you are a newbie, a career-changer, or advancing in your career, this book will help you find and take the next step.”—Ben Duncombe, Director and Salesforce recruitment specialist at Talent Hub, a Salesforce recruitment firm

“There’s much more to being a successful Salesforce professional than simply accumulating Trailhead badges and Salesforce certifications. This book sheds light on some of the other critical elements (and skills) needed for career success.”—David Giller, Salesforce Consultant & Trainer, CEO at Brainiate“

This book is about finding your home in Salesforce—and not just any home, but the right home. It’s about figuring out who you are as a person and making sure you align your career with what you want out of life.” —Anna Loughnan, CRM product lead, community group leader, Salesforce MVP

“An excellent read for those navigating their Salesforce careers! Packed with tips for positioning yourself and getting hired.” —Stuart Smith, Co-founder and director of SaaSpeople, a Salesforce recruitment firm

"This book should be required reading for anyone interested in starting or advancing their career in Salesforce." —Vickie Jeffery, Salesforce MVP, technology manager, Ausure, one of Australia's largest insurance broking companies

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  1. Print length
    430 pages
  2. Language
    English
  3. Publication date
    October 29, 2020
  4. Dimensions
    5.5 x 0.97 x 8.5 inches
  5. ISBN-10
    8550144479
  6. ISBN-13
    979-8550144473
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Product details

  • ASIN ‏ : ‎ B08M8PK5BH
  • Publisher ‏ : ‎ Independently published
  • Publication date ‏ : ‎ October 29, 2020
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 430 pages
  • ISBN-10 ‏ : ‎ 8550144479
  • ISBN-13 ‏ : ‎ 979-8550144473
  • Item Weight ‏ : ‎ 1.09 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.97 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 171 ratings

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Martin Gessner

Martin Gessner

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4.6 out of 5 stars
171 global ratings

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Top reviews from the United States

  • Jodi Hrbek
    5.0 out of 5 stars A great resource for Salesforce professionals and those who are considering a Salesforce career
    Reviewed in the United States on November 21, 2020
    Verified Purchase
    As someone who has been “doing Salesforce for a living” for twenty years, I highly recommend this book. This will be a handy tool in career development conversations with my own team members and an excellent reference for those curious about what it actually means to work in the Salesforce ecosystem.

    For years, Martin’s excellent Focus on Force training materials have been the go-to for Salesforce certification exams. Now he’s compiled his own experience and that of his vast network of contacts to provide an in-depth explanation of all the different flavors of a Salesforce career. Readers get insight into each role with realistic and detailed “day in the life” overviews, guidance on how to land the position, and a view of what the career path may be from there. But wait, there’s more! He also discusses some of the most critical soft skills required for Salesforce professionals and offers actionable ways to gain and improve those skill sets. If you are already working in the Salesforce space, this book will help you maximize your success in your current role and chart a path to your next step. If not, I encourage you to take a read. As you’ll learn from this book, the possibilities are endless!
    5 people found this helpful
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  • Hasan Kalayci
    5.0 out of 5 stars Indispensable Guide for Anyone
    Reviewed in the United States on February 13, 2024
    Verified Purchase
    "The Salesforce Career Playbook" is an indispensable guide for anyone looking to start or advance their career in Salesforce. It provides a wealth of knowledge, from foundational concepts to advanced career strategies, making it a must-read for aspiring Salesforce professionals. Whether you're just beginning your journey or looking to take your Salesforce career to the next level, this book offers the insights and inspiration needed to confidently navigate your path and achieve professional success.
    Helpful
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  • Spex
    5.0 out of 5 stars A must read for anyone wanting to enter the SF ecosystem
    Reviewed in the United States on April 19, 2022
    Verified Purchase
    I loved this book because it is a detailed roadmap of what to expect if you want to be an SF admin, Dev, Consultant or a business Analysts.
    3 people found this helpful
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  • Dewumi
    5.0 out of 5 stars An excellent guide for a Salesforce career development
    Reviewed in the United States on October 2, 2021
    Verified Purchase
    It was easy to read and the content provided clarity to areas of concern I had about next steps as a new entrant to Salesforce.
    2 people found this helpful
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  • Chiranjeevi
    5.0 out of 5 stars Worth it!!!
    Reviewed in the United States on June 14, 2022
    Verified Purchase
    Must read book for Salesforce dreamers.
    One person found this helpful
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  • FONG T CHAU
    5.0 out of 5 stars A great resource for anyone wanting to learn more about the Salesforce ecosytem
    Reviewed in the United States on January 14, 2021
    This is a great playbook that truly goes over every career option in the Salesforce ecosystem. I appreciate the thought and insight that was put into each position opportunity there is, as well as case studies. I will tell you I benefitted a lot from reading Part Four Soft Skills. While most hard skills can be learned over time, it's the soft skills that play a key role in ones success, which I found to be very enlightening.

    This isn't just for anyone starting out in Salesforce, but for anyone that's been using the platform and wanting to branch out and see what other options are available. Highly recommended.
    One person found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Packed with career building info
    Reviewed in the United States on January 18, 2022
    This book is packed with lots of goodies about starting, defining, and growing your Salesforce career. I had an idea of what I wanted to do but after reading this book I have a much clearer vision and path to get there!
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  • Gemini
    3.0 out of 5 stars A lengthy smart approach
    Reviewed in the United States on November 14, 2020
    Verified Purchase
    The book is a very structured approach towards guiding and motivating Salesforce newbies but from whatever I have read so far (12%), I find that it is a little too long with 400+ pages
    I have the option of skipping topics and titles but considering that there are not too many Salesforce books in the market, I would prefer not to skip topics. I will put more comments/reviews as I read more.
    4 people found this helpful
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Top reviews from other countries

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  • Saidas
    5.0 out of 5 stars Career guidance
    Reviewed in Canada on November 11, 2020
    Verified Purchase
    Essential guide for sfdc career aspirants
    Report
  • 4evermore
    5.0 out of 5 stars Thorough Insight into the Salesforce Career World
    Reviewed in the United Kingdom on December 9, 2020
    Verified Purchase
    Much thicker than I expected. It’s a perfect pickup and flip to whichever sections you’re interested in book. Each subject is self-contained and full of details, graphs and images providing bite-sized information filled modules. The various careers are outlined with progression path flowcharts, information about what a day-in-the-life of this career would entail, potential incomes and personal characteristics regarding career suitability. Lot’s of compare and contrast scenarios. Lot’s of case studies by people already working in the Salesforce industry. Quotes by many of the Salesforce industry’s most respected author’s and bloggistis.

    I’ve been a Salesforce Admin for 8 years. I trusted the source, author Martin Gessner, who is the founder of the FocusOnForce certification training. This book was everything I hoped it would be. A great read. If you are looking for an honest insight into a future career in the Salesforce world, you won’t be disappointed with this book. I’ve sent it as a Christmas gift to several friends already.
    Customer image
    4evermore
    5.0 out of 5 stars
    Thorough Insight into the Salesforce Career World

    Reviewed in the United Kingdom on December 9, 2020
    Much thicker than I expected. It’s a perfect pickup and flip to whichever sections you’re interested in book. Each subject is self-contained and full of details, graphs and images providing bite-sized information filled modules. The various careers are outlined with progression path flowcharts, information about what a day-in-the-life of this career would entail, potential incomes and personal characteristics regarding career suitability. Lot’s of compare and contrast scenarios. Lot’s of case studies by people already working in the Salesforce industry. Quotes by many of the Salesforce industry’s most respected author’s and bloggistis.

    I’ve been a Salesforce Admin for 8 years. I trusted the source, author Martin Gessner, who is the founder of the FocusOnForce certification training. This book was everything I hoped it would be. A great read. If you are looking for an honest insight into a future career in the Salesforce world, you won’t be disappointed with this book. I’ve sent it as a Christmas gift to several friends already.
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  • Pietro Antonio
    5.0 out of 5 stars Ist ein schönes, interessantes und ausführliches Buch.
    Reviewed in Germany on August 25, 2024
    Verified Purchase
    Hält, was es verspricht.
    Report
  • Prashant Harde
    5.0 out of 5 stars Honest Insight
    Reviewed in India on February 15, 2021
    Verified Purchase
    Realistic picture of Salesforce eco system. It gives an honest view in fact at times presenting the hard facts as is. A must read for aspiring Salesforce professionals.
    Report
  • Praneeth
    5.0 out of 5 stars Best Guide for a career in Salesforce
    Reviewed in India on February 23, 2021
    Verified Purchase
    Very well complied book for anyone looking for a career in salesforce ecosystem.Inputs from many salesforce experts very interesting and engaging.
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