The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission

The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission

by Ton Dobbe
The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission

The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission

by Ton Dobbe

Paperback

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Overview

Remarkable is more than just a word. It's a vision.
It's the art to create meaningful impact to prospects and customers.
Being remarkable is something that I believe every company can achieve.

The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful.

In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental - hence 'The Remarkable Effect.'

It might be, however, you aren't the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead.

If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures - the 80% under the water. This book is about the 20% that will separate you from the rest.

The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between.

There's an art and a science to being remarkable, and it hasn't got anything to do with where you are on your journey.

So, are you ready to take the journey to unleash the remarkable effect inside your software business?


Product Details

ISBN-13: 9781789630978
Publisher: Choir Press
Publication date: 02/02/2020
Pages: 292
Product dimensions: 6.00(w) x 9.00(h) x 0.61(d)

About the Author

Ton Dobbe is a strategic product marketing expert and recognized global influencer on marketing, Artificial Intelligence and Innovation. With over twenty-eight years of experience in enterprise business software, he advises, consults, and speaks with tech-entrepreneurs-on-a-mission (start-ups to Fortune 500) to deliver the change they seek to make in the world in the most remarkable and impactful way.

Table of Contents

Introduction: The Journey Starts

Part 1: The Value Lever: get noticed in a dense market

Trait 1 – You can’t please everyone

Trait 2 – Offer something valuable and desirable

Trait 3 – Be different, not just better

Part 2: The Viability Lever: increase customer life-time value

Trait 4 – Master the art of curiosity

Trait 5 – Create new value possibilities

Trait 6 – Create fans, not just customers

Trait 7 – Focus on the essence

Part 3: The Volume Lever: win more, win bigger

Trait 8 – Create momentum

Trait 9 – Sell the idea, not the product

Trait 10 – Surprise and hit the right nerve

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