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Research Practice: Perspectives from UX researchers in a changing field

by Gregg Bernstein (Author)
4.7 out of 5 stars 34 ratings
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While other research books offer standard operating procedures, this book provides something more durable in the real world. It’s a practical field guide that will give you the encouragement to get started, no matter what your background.—Aarron Walter

This book is not an argument for doing user research. Nor is it a tutorial or toolkit for common methodologies. It won’t show you how to run a usability session or recruit users remotely.

Research Practice captures the day-to-day of the practice of user research—what it looks like to work with peers and stakeholders, to raise awareness of research, to make tradeoffs, and to build a larger team. This book takes you inside the field of applied user research through the stories and experiences of the people doing the work. Each chapter explores a specific theme:

Finding a way in presents the various pathways people take to this field. You’ll learn how practitioners navigated from schools, the social sciences, fine arts, and beyond to a career that satisfies and rewards a passion for understanding people.

Getting started in a new role demystifies why organizations hire researchers, how to assess a role, the hiring process, and how to start when you land a new job.

Building momentum describes the different roles and teams a user researcher might work with, how to build and navigate relationships with colleagues and stakeholders, and the best place within an organization for researchers to make an impact.

Sharing the work unpacks what researchers really share by exploring how practitioners build an awareness of research, teach research methodologies, and—yes—disseminate research findings with their teams and organizations.

Expanding your practice covers how to navigate growth in both influence and headcount for practitioners, from what research leadership means to how to hire a team to when to operationalize a practice.

Overcoming challenges exposes the hard parts that no one tells you about user research, from the loneliness of being a team of one to battling imposter syndrome to advocating for change to taking an ethical stand.

Where to go next charts the pathways of a research career through an examination of possible career ladders, perspectives on when it’s time to leave a role, and thoughts on where a research leader goes when there isn’t a clear next step.

If you’re in school or considering a career switch, you'll learn what a job in user research might look like. If you’re new to the field, you'll see where your career might go and know how to get there. And if you’re expanding the size or reach of a practice, you'll understand how others have approached it.
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  1. ISBN-10
    0578811170
  2. ISBN-13
    978-0578811178
  3. Publication date
    January 14, 2021
  4. Language
    English
  5. Dimensions
    6 x 0.95 x 9 inches
  6. Print length
    420 pages
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Editorial Reviews

About the Author

Gregg Bernstein establishes user research practices for growing organizations, and wrote Research Practice: Perspectives from UX researchers in a changing field. He spends his days advocating for and practicing user-centered product development, and speaks around the world about his work at conferences and company events. He built innovative research practices at Vox Media and Mailchimp, and taught design, branding, and typography at Georgia State University. In a previous life, he created album covers for punk and emo bands, and designed for clients in the music and advertising industries. Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he focused on user experience research and design. He resides with his family in Athens, Georgia, where he enjoys long, quiet trail runs around the state botanical gardens.

Product details

  • Publisher ‏ : ‎ Greggcorp, LLC
  • Publication date ‏ : ‎ January 14, 2021
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 420 pages
  • ISBN-10 ‏ : ‎ 0578811170
  • ISBN-13 ‏ : ‎ 978-0578811178
  • Item Weight ‏ : ‎ 1.24 pounds
  • Dimensions ‏ : ‎ 6 x 0.95 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 34 ratings

About the author

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Gregg Bernstein

Gregg Bernstein

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Gregg Bernstein is a user experience research leader with deep expertise in media and publishing, and he wrote "Research Practice: Perspectives from UX researchers in a changing field." He spends his days advocating for and practicing user-centered product development, and speaks around the world about his work at conferences and company events. Gregg also mentors rising user researchers through First Round Capital’s Fast Track program.

Gregg is the director of user research for Hearst Magazines, where he connects the worlds of content creation and consumption. Previously he managed innovative research practices at Condé Nast (The New Yorker, WIRED, Vogue, Pitchfork, Bon Appétit), Vox Media (Vox, The Verge, Polygon, Eater), and Mailchimp. He also taught design, branding, and typography at Georgia State University. In a previous life, he created album covers for punk and emo bands, and designed for clients in the music and advertising industries.

Gregg studied journalism at the University of Georgia, and earned his MFA in graphic design from the Savannah College of Art & Design, where he focused on user experience research and design. He lives with his family in Athens, Georgia, where he enjoys long, quiet trail runs around the state botanical gardens.

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4.7 out of 5 stars
34 global ratings

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So good you won't want to put it down!
5 out of 5 stars
So good you won't want to put it down!
This was one of my favorite books of 2021. It's so good that I actually delayed finishing it a couple of times... because I didn't want it to end! Gregg Bernstein used storytelling to structure the content and share conversations with other UX researchers. It felt personal, like authentically meeting with colleagues from the industry. Each chapter is full of learnings as well as stories and experiences that feel so relatable. I highly recommend the reading to established researchers, aspiring researchers, and anyone interested in the UX Research field.
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Top reviews from the United States

  • Paul Glanting
    5.0 out of 5 stars Inspirational and insightful narratives
    Reviewed in the United States on May 6, 2022
    Verified Purchase
    I’ve been readying a career shift into user research for a few months and like any sizable life change, it’s been scary. Nonetheless, this book has been a true beacon of encouragement. The narratives are from researchers who have arrived from a myriad of backgrounds, where they muse on their motive for the shift and explicate their path, and how they converted their professional currency into user research.

    There are many excellent books that explore methodologies and practice. This book is unique in how it focuses on the stories of the people who study people.
    Helpful
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  • Sisanchez
    5.0 out of 5 stars So good you won't want to put it down!
    Reviewed in the United States on July 8, 2021
    Verified Purchase
    This was one of my favorite books of 2021. It's so good that I actually delayed finishing it a couple of times... because I didn't want it to end!

    Gregg Bernstein used storytelling to structure the content and share conversations with other UX researchers. It felt personal, like authentically meeting with colleagues from the industry. Each chapter is full of learnings as well as stories and experiences that feel so relatable.

    I highly recommend the reading to established researchers, aspiring researchers, and anyone interested in the UX Research field.
    Customer image
    Sisanchez
    5.0 out of 5 stars
    So good you won't want to put it down!

    Reviewed in the United States on July 8, 2021
    This was one of my favorite books of 2021. It's so good that I actually delayed finishing it a couple of times... because I didn't want it to end!

    Gregg Bernstein used storytelling to structure the content and share conversations with other UX researchers. It felt personal, like authentically meeting with colleagues from the industry. Each chapter is full of learnings as well as stories and experiences that feel so relatable.

    I highly recommend the reading to established researchers, aspiring researchers, and anyone interested in the UX Research field.
    Images in this review
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  • Andrew B Long
    4.0 out of 5 stars Sometimes interesting, but not an essential or directly useful read
    Reviewed in the United States on January 15, 2022
    Verified Purchase
    I got this book to get a perspective as an outsider looking in on the world of UX and UX research. I’m enjoying the anecdotes and some of the advice, but you’d be just as well served to schedule online chats for free with mentors on ADPList or check out blog posts on Medium. I’m in the industry now and so grateful for all the free content and community support online that got me here.
    3 people found this helpful
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  • Cybele Wu
    5.0 out of 5 stars Amazing book for aspiring researchers
    Reviewed in the United States on August 31, 2021
    Verified Purchase
    I was told about this book from a UX research networking group. Every chapter I found something valuable. I am currently transitioning and I feel that this book is the key to finding where I belong. Thank you for writing such and amazing book for researchers.
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  • Logan T.
    5.0 out of 5 stars Great reference for all ux researchers
    Reviewed in the United States on February 8, 2021
    Verified Purchase
    This is a great read and reference for ux researchers at all stages. It's a great to hear perspectives of other experienced researchers on questions and topics that come up frequently.
    One person found this helpful
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  • Michael Margolis
    5.0 out of 5 stars Like having a community of expert researchers in your corner
    Reviewed in the United States on October 8, 2024
    Rather than a research how-to, Research Practice is about how to be a researcher, how to work with teams, how to work in an organization, how to work with stakeholders. Gregg Bernstein collected the lessons that take years to learn as you're working as a researcher. It's like having a community of excellent researchers from around the industry in your back pocket.
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  • Robin Beers
    4.0 out of 5 stars Useful resource for your user research library
    Reviewed in the United States on February 25, 2021
    Verified Purchase
    Useful information delivered in short essays from experienced practitioners particularly aimed at junior to mid-career researchers.
    One person found this helpful
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  • Daniel Davis
    5.0 out of 5 stars An essential read for UX researchers
    Reviewed in the United States on August 2, 2022
    I wish I had this book when I left academia and became a practicing researcher. At that time, there were a lot of books on running large research organizations, but there was almost nothing about how to get started as a solo researcher or as a member of a small research team. This book does a great job of explaining how to build a research culture, which isn't just about doing great research – it's about the soft skills of navigating an organization and building trust.
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Top reviews from other countries

  • Jack Burton
    5.0 out of 5 stars An excellent read for anybody in UX Research
    Reviewed in the United Kingdom on July 27, 2021
    Verified Purchase
    Gregg has done a fantastic job in bringing together some of the brightest minds in the ever-evolving field of UX Research to give an open, informative, and thought-provoking view of the discipline as it stands. Gregg leverages his own rich experience to kick off each chapter before sharing thought pieces and open conversations on topics such as entering the field of UX Research, types of research roles, engaging stakeholders, championing research within your organisation and much more.

    Whilst you won't find detailed 'how to' information of research methods and UX practices, you will get a unique take on the field and come away with some excellent insights on the realities of life as a UX Researcher. Highly recommend and I'm sure I'll be referring back to this throughout my career.
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  • James Evan
    5.0 out of 5 stars Excellent resource for anyone interested in UX.
    Reviewed in the United Kingdom on January 4, 2022
    Verified Purchase
    Really enjoyed reading this book - there is a nice collection of interviews from established researchers with themed sections and full transcripts at the end. Some really good conversations around getting buy-in from organisations, overcoming imposter syndrome and growing in the field. It inspired me to improve my own practices.
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  • Liam C.
    5.0 out of 5 stars Such a good book!
    Reviewed in the United Kingdom on June 18, 2021
    Verified Purchase
    I had the opportunity to speak to the author, and soon after I purchased the book. It's a treasure trove of thought provoking perspectives, and it's a staple in any UX library.
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