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Malay A. Upadhyay
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Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition) Paperback – December 22, 2021

by Malay A Upadhyay (Author), Pooja Chitnis (Author)
3.2 out of 5 stars 12 ratings
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Your guide to becoming a marketing guru and supercharge your brand with modern technologies.

Key Features

● Industry-led best practices and real-world examples of brand successes and failures.

● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success.

● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising.

Description

How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.

'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.

You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.

What you will learn

● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base.

● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity.

● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience.

● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations.

Who this book is for

This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success.

Table of Contents

Section 1: Understanding the Brand Journey

1. The Importance of Brand Equity

2. A Typical Brand Journey

3. The Convergence of Marketing, Sales and Customer Success

4. AI and the Future of Marketing

Section 2: Attracting Customers

5. Validating Your Brand and Product

6. Brand Identity

7. Brand Awareness – Web Presence

8. Brand Awareness – Social Media

9. Brand Awareness – Online Ads

Section 3: Winning the Customers

10. Operational Alignment and Automation

11. Brand Credibility

12. Brand Engagement

13. Selling Strategies

Section 4: Turning the Customers into Fans

14. Customer Onboarding

15. Brand Receptivity

16. Brand Resonance

17. How to Prepare for the AI Era

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  1. Print length
    330 pages
  2. Language
    English
  3. Publication date
    December 22, 2021
  4. Dimensions
    7.5 x 0.75 x 9.25 inches
  5. ISBN-10
    9391030211
  6. ISBN-13
    978-9391030216
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Editorial Reviews

About the Author

Malay A. Upadhyay (MBA, M.Sc Marketing, B.Engg) is a Duke of Edinburgh awardee and a customer journey executive. He has served in multiple industries across three continents and is certified in Machine Learning. As the Chief Customer Experience Officer at SalesChoice, he has trained hundreds of managers on AI and its successful adoption - a subject he also drives as a board member, advisor, author, and online instructor. Pooja Chitnis is a Google Certified Digital Marketing Specialist and Rocheston Distinguished Service Provider Awardee. She is a Brand and Marketing Strategist and is recognized as one of “20 Amazing Women in Tech in Canada” by the Canadian Advanced Technology Alliance. She has also been an expert advisor on #StartupChats powered by Startup Canada, the Board Secretary of the national Sara Kirke Caucus, and a Mentor at Skills for change.

Product details

  • Publisher ‏ : ‎ BPB Publications
  • Publication date ‏ : ‎ December 22, 2021
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 330 pages
  • ISBN-10 ‏ : ‎ 9391030211
  • ISBN-13 ‏ : ‎ 978-9391030216
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.75 x 9.25 inches
  • Customer Reviews:
    3.2 out of 5 stars 12 ratings

About the author

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Malay A. Upadhyay

Malay A. Upadhyay

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Malay A. Upadhyay stands as a pioneering figure in the realm of AI Management, being one of its earliest authors and creators of managerial frameworks. Over the course of his roles as a COO, Masterclass Instructor, and Adviser, he has trained 1000+ professionals globally on the topic - from doctors to consulting partners to executives in US, Germany, Australia, Japan, India and more. Malay also helped with the launch of the AI Directory and with the formulation of EU's AI policy as a member of the European AI Alliance. On the one hand, he automated the customer acquisition process, and on the other, created an AI Job Calculator to help estimate the risk of such automations to one's job. His knack for innovative solutions to organizational challenges have earned him the Global Icon Awards 2024 for operational excellence and thought leadership, as well as recognitions as one of the Most Influential Business Leaders to Watch by CEO Time Magazine and a Top 10 Pioneering Business Leader by Mirror Review.

Customer reviews

3.2 out of 5 stars
12 global ratings

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Top reviews from the United States

  • Book Hoarder
    4.0 out of 5 stars Book review
    Reviewed in the United States on October 20, 2024
    Format: Paperback
    This books deals with lots of points.

    Thousand of years how a business grows.
    What are the key features to get success in a business.
    All this is very difficult to analyse.
    But with the help of AI tool this is very easy.

    The key points are marketing the product ,what will be the future . the analysis very good.

    Which is easy to understand to a non business man also

    Prashanth Bhat's review
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  • Book Tasters
    2.0 out of 5 stars Book review
    Reviewed in the United States on July 6, 2024
    Format: Paperback
    Modern Marketing Using AI, authored by Malay Upadhyay and Pooja Chitnis, explores the integration of artificial intelligence in contemporary marketing strategies. The book aims to demystify AI for marketers, presenting it as a valuable ally rather than a threat. By following a single hypothetical case study of Una's bakery, the authors illustrate how AI tools can enhance every stage of the marketing process. The chapters are structured methodically, each concluding with questions to reinforce the reader's understanding. The text covers various AI applications, from data analysis to personalized customer engagement, emphasizing the practical benefits of technology in marketing.

    While Modern Marketing Using AI offers a thorough examination of AI's role in marketing, it has several notable shortcomings. Firstly, the book is excessively wordy, which hampers accessibility. The dense blocks of text and lengthy paragraphs make it challenging to digest the information, even though diagrams are included to provide some visual relief. This verbosity detracts from the book's overall readability, making it less approachable for readers who prefer concise and clear explanations.

    The use of a single case study, Una's bakery, helps maintain focus but also limits the diversity of examples. While this approach simplifies the presentation of ideas, it risks oversimplifying the complexities of different marketing scenarios. Additionally, some of the questions at the end of chapters do not align well with the provided answers, which could confuse readers seeking to test their understanding.

    Another issue is the occasional inconsistency in narrative voice, switching from "us" to "I." This minor grammatical inconsistency might not hinder individual readers but detracts from the book's professionalism, particularly if it aims to be adopted in academic settings that require high standards.

    The final chapters attempt to address the psychological aspects of consumer behavior and the potential future impact of AI, but they do not fully capture the subconscious influences on purchasing decisions. This oversight leaves a gap in the otherwise comprehensive coverage of AI in marketing.

    Despite these drawbacks, Upadhyay and Chitnis effectively highlight the practical applications of AI tools and their potential to revolutionize marketing strategies. The book's strength lies in its detailed exploration of how AI can enhance customer engagement, streamline marketing efforts, and provide valuable insights through data analysis.

    Modern Marketing Using AI provides a substantial amount of information on the intersection of AI and marketing. However, its wordiness and occasional lapses in clarity and consistency detract from its effectiveness. While the book is a useful resource for those deeply interested in the subject, it may prove cumbersome for readers seeking straightforward, easily digestible content.

    Augustine's review
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  • Jeffrey Newholm
    5.0 out of 5 stars An Impressive Introduction to AI in Marketing
    Reviewed in the United States on July 1, 2025
    Format: PaperbackVerified Purchase
    Michael Lewis’s Moneyball, a book seemingly about the triumph of numbers and technology, does the opposite. In the chapter The Human Element, with the Oakland A’s about to set the American League winning streak record, humanity emerges in the most terrible way possible as Oakland blows a massive lead and nearly loses the game.
    In Modern Marketing Using AI, Malay Upadhyay and Pooja Chitnis brilliantly accomplish the reverse. The partners alleviate fears of artificial intelligence taking over marketing and leaving us all on the streets. Technology, they insist, is a marketer’s friend, and they methodically demonstrate this fact through every step of the persuasion process.
    Upadhyay and Chitnis do an excellent job of organizing the book into chapters that each contain an explanatory roadmap. Their idea of sticking to one hypothetical case study, Una’s bakery, keeps their ideas organized simply without the danger of excessive cleverness.
    Just a few shortcomings, although in no way diminishing the overall effectiveness of the book, deserve mention. Several of the questions at the end of the chapters don’t match up with the answers. Also, a couple of times the point of view switches from “us,” which works perfectly with two authors, to “I.” This won’t inhibit enjoyment from an individual student, but only near-perfection with grammar will do to land in college curriculums that demand excellence.
    My final criticism isn’t so much a fault, but a suggestion. Quick personal note: back in the ancient year 2010, my sociology class demonstrated that psychological product decisions have almost nothing to do with conscious reasoning given in surveys and focus groups. True, the authors fantastically explore these ideas at the book’s conclusion. However, they don’t seem to realize the totality of the subconscious brain’s power.
    Una, in her bakery, would likely be wasting time polling fans about sweets. It must be mentioned that the authors never talk too abstractly and consistently mention technological tools for each idea. Even still, the methods mentioned at the tome’s conclusion have monumental power. Although their usage, even today, has pragmatic limits, advanced tools present the totality of genuine usefulness to a marketing manager. (I further the author’s correct point about obsolete jobs: can one imagine one sitting in an office manually sending Survey Monkey queries by emails or Facebook posts? Surely not!)
    The authors speculate about exact dates for the oft-discussed singularity, which, like peak oil, seems to be always arriving but never here. Truthfully no one knows the exact timing and tools that artificial intelligence will present. The human element, as seen when struggling Domingo Germán perfect-gamed the now-hapless A’s, can never be eclipsed by a machine. Upadhyay and Chitnis tremendously apply baseball’s lesson to the marketing field.
    A closing note: my history professor had no use for textbooks as, wouldn’t you know, history hasn’t changed much in one year. Not so, of course, for artificial intelligence. The basic ideas behind brand persuasion, however, remain resiliently useful. Modern Marketing Using AI can never be the final word about AI in marketing, just given the nature of the field. What it can do, it does excellently. For every Una selling a cake to a happy customer, an Atheletic is walking back to the dugout with technology leaving him behind. With Upadhyay and Chitnis on a student’s side, the pupil has that much more chance of having the finest dessert of a businessperson’s most-fulfilling success.
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