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The Rational Optimist: How Prosperity Evolves (P.s.) Paperback – Illustrated, June 7, 2011
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“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker
In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an economics of hope, arguing that the benefits of commerce, technology, innovation, and change—what Ridley calls cultural evolution—will inevitably increase human prosperity. Fans of the works of Jared Diamond (Guns, Germs, and Steel), Niall Ferguson (The Ascent of Money), and Thomas Friedman (The World Is Flat) will find much to ponder and enjoy in The Rational Optimist.
For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.
An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
- Print length480 pages
- LanguageEnglish
- PublisherHarper Perennial
- Publication dateJune 7, 2011
- Dimensions5.31 x 1.08 x 8 inches
- ISBN-100061452068
- ISBN-13978-0061452062
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Editorial Reviews
Review
“The chapters tracing the human story from 50,000 years ago through the seventeenth century are themselves worth the price of admission, with vivid storytelling illuminating the huge role of markets and trade in material progress…Read The Rational Optimist for its fascinating history of trade and economics.” — New York Times Book Review
“A superb book…Elegant, learned, and cogent…a far-reaching synthesis of economics and ecology, a triumphant new demarche in the understanding of wealth and poverty…Inspiring.” — George Gilder, National Review
“A very good book…a rich analysis…Ridley is a cogent and erudite social critic…He bolsters his argument with an impressive tour of evolutionary biology, economics, philosophy, world history.” — Washington Post
“A fast-moving, intelligent description of why human life has so consistently improved over the course of history, and a wonderful overview of how human civilizations move forward.” — John Tierney, New York Times
“Chock-full of in-your-face challenges to conventional wisdom…Ridley is a sworn enemy of Cassandras and Chicken Littles. In The Rational Optimist, he covers 200,000 years of human history to make a compelling case that over the millennia poverty declined, disease retreated, violence atrophied, freedom grew and happiness increased.” — The Oregonian (Portland)
“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker
“The Rational Optimist teems with challenging and original ideas…No other book has argued with such brilliance and historical breadth against the automatic pessimism that prevails in intellectual life.” — Ian McEwan
“Ridley eloquently weaves together economics, archeology, history, and evolutionary theory…His words effortlessly turn complicated economic and scientific concepts into entertaining, digestible nuggets.” — Barrett Sheridan, Newsweek
“Invigorating…For Mr. Ridley, the market for ideas needs to be as open as possible in order to breed ingenuity from collaboration.” — Trevor Butterworth, Wall Street Journal
“The Rational Optimist will give a reader solid reasons for believing that the human species will overcome its economic, political and environmental woes during this century.” — Fort Worth Star-Telegram
“This inspiring book, a glorious defense of our species…is a devastating rebuke to humanity’s self-haters.” — Sunday Times (London)
“Original, clever and …controversial” — The Guardian
“A dose of just the kind of glass-half-full information we need right now…A powerful antidote to gloom-n-doom-mongering.” — Washington Examiner
“A mesmerizing book.” — Los Angeles Times
“Dr. Ridley provides a grand unified theory of history from the Stone Age to the better age awaiting us in 2010. It’s an audacious task, but he has the intellectual breadth for it.” — New York Times
“Ridley’s dazzling, insightful and entertaining book on the unstoppable march of innovation is a refresher course in human history...Great ideas spring up unexpectedly from every direction, with each new one naturally coordinating with others...” — New York Post
“Without sounding like a cockeyed optimist, The Rational Optimist will give a reader solid reasons for believing that the human species will overcome its economic, political and environmental woes during this century.” — Fort Worth Star-Telegram
A fabulous new book... I was so delighted, amused and uplifted by it that I bought a couple hundred copies and sent one to all my clients. — Donald Luskin, Smart Money
From the Back Cover
For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.
In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
About the Author
Matt Ridley's books—including The Red Queen, Genome, The Rational Optimist, The Evolution of Everything, How Innovation Works, and most recently, Viral: the Search for the Origin of Covid-19 (with Alina Chan)—have sold over a million copies, been translated into 31 languages, and won several awards. He sat in the House of Lords from 2013 and 2021, and was founding chairman of the International Centre for Life in Newcastle. He created the “Mind and Matter” column in the Wall Street Journal in 2010, and was a columnist for the Times. He is a fellow of the Royal Society of Literature and of the Academy of Medical Sciences, and a foreign honorary member of the American Academy of Arts and Sciences. He lives in Northumberland.
Product details
- Publisher : Harper Perennial
- Publication date : June 7, 2011
- Edition : Reprint
- Language : English
- Print length : 480 pages
- ISBN-10 : 0061452068
- ISBN-13 : 978-0061452062
- Item Weight : 12.5 ounces
- Dimensions : 5.31 x 1.08 x 8 inches
- Best Sellers Rank: #50,358 in Books (See Top 100 in Books)
- #28 in Economic History (Books)
- #44 in History of Civilization & Culture
- #121 in History & Philosophy of Science (Books)
- Customer Reviews:
About the author

Matt Ridley's books have been shortlisted for six literary awards, including the Los Angeles Times Book Prize (for Genome: The Autobiography of a Species in 23 Chapters). His most recent book, The Agile Gene: How Nature Turns on Nurture, won the award for the best science book published in 2003 from the National Academies of Science. He has been a scientist, a journalist, and a national newspaper columnist, and is the chairman of the International Centre for Life, in Newcastle, England. Matt Ridley is also a visiting professor at Cold Spring Harbor Laboratory in New York.
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Customers find the book's content fantastic and addictive, packed with fascinating facts and research. The prose is cogent and well thought out, with one customer noting how it revisits important historical periods. They appreciate the book's style, wit, and work quality, while also highlighting the importance of trade and commerce. The pacing receives mixed reactions from customers.
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Customers find the book highly readable, with its addictive tone of optimism and fantastic content, making it a must-read.
"...point is that trade is what really made agriculture interesting and worthwhile...." Read more
"...This makes Matt Ridley's "The Rational Optimist" the perfect read to start the New Year...." Read more
"...Overall, the book was quite enjoyable...." Read more
"...Human beings are not only wealthier, but healthier, happier, cleaner, cleverer, kinder, freer, more peaceful and more equal than they have ever been...." Read more
Customers find the book thought-provoking, praising its well-researched content and fascinating facts. One customer particularly appreciates how it explains the source of wealth.
"...the rest of the nineteenth century was in fact a golden age of technological and social development...." Read more
"...Ridley spares no sacred cows and marshalls logical and empirical evidence to make his point--whether he is eviscerating the organic farming and..." Read more
"...Human beings are not only wealthier, but healthier, happier, cleaner, cleverer, kinder, freer, more peaceful and more equal than they have ever been...." Read more
"...It's also filled with historical insights into human psychological and social evolution from prehistory through the present day...." Read more
Customers find the book readable and well-written, with one customer noting how it effectively revisits important historical periods.
"...His journalistic training shows, too. His text is replete with interesting and relevant statistics, stories and anecdotes. For example:..." Read more
"...He knows how to come up with a unique point of view, write engaging prose, pose a challenging and often contrarian premise, build up reasonable..." Read more
"...Ridley is a fine writer. His prose is cogent, terse and intelligible. He does not get lost in vapid speculation or idle digression...." Read more
"...in the tradition of Willie Ley, Richard Dawkins, and other great science writers...." Read more
Customers appreciate the style of the book, noting its crisp and new appearance and simple theme, with one customer describing it as wonderfully presented and grand in conception.
"The Rational Optimist is an inspired polemic, grand in conception and sweeping in its historical depth...." Read more
"I have read other books of Matt and feel that he has a clear style...." Read more
"...At face value, it makes a great case." Read more
"...are (1) the method used by Ridley to support his arguments is endless repetition, which makes some of the chapters of the book really boring...." Read more
Customers appreciate the humor in the book, with one mentioning it has plenty of sly grins.
"...are not only wealthier, but healthier, happier, cleaner, cleverer, kinder, freer, more peaceful and more equal than they have ever been...." Read more
"...A delightful and fascinating book, filled with insight and wit, which will make you think twice and cheer up."..." Read more
"...His books, and this one in particular, are brimming with wit, insight, and ideas which will make you appreciate facts about the world/human nature..." Read more
"...the book two stars and not one, mainly due to chapter 9, which is amusing and well written...." Read more
Customers find the book to be a great work, with one customer noting that it continues to work for positive change.
"...explaining why spontaneous order (unconscious and unplanned) works so amazingly well, and bravely speaking out against the dominant pessimism that..." Read more
"...The Kindle version worked well enough. However, this work is rich with references yet contains no footnotes in text...." Read more
"...my whole mindset around and gave me reason to hope and continue working for positive change...." Read more
"A great work which though maybe seen as over optimistic in our current environment of deep pessimism. It did two things for me...." Read more
Customers appreciate the book's emphasis on trade benefits, with one customer highlighting how exchange and trade enable specialization, while another notes that competition brings immense advantages.
"...He's certainly a strong proponent for free trade and individual rights, which are strongly correlated with a sense of well-being or "happiness."..." Read more
"...The first is that comparative advantage is extremely important and drives specialization which in turn drives innovation...." Read more
"...Specialization is good. Trade is good (and we are the only species that trades)...." Read more
"...human progress has been driven by a mix of evolution, innovation, and trade...." Read more
Customers have mixed opinions about the pacing of the book, with some finding it calm and objective, while others express concerns about its tone.
"...but healthier, happier, cleaner, cleverer, kinder, freer, more peaceful and more equal than they have ever been...." Read more
"...is, as he observes, so inclined toward a gloomy and dour view of humankind's prospects...." Read more
"...Nevertheless, he points out some valid concerns and has given me plenty of food for thought plus the desire to get different viewpoints on the..." Read more
"...This entire book is based on the opposite premise. Very very irrational optimism...." Read more
Top reviews from the United States
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- Reviewed in the United States on July 5, 2010Format: KindleVerified PurchaseThis is a little embarrassing, but right now, right in front of you, millions of ideas are having sex. They might be having it right inside this Amazon review page. I know, freaky, right? According to author Matt Ridley, the secret of humans' success is exchange, and while trade in physical objects is a big part of that, the exchange of ideas is really the thing that has kept this whole civilization thing moving forward for the last 10,000 years or so, and especially in the last 200 years. And when it comes to ideas having sex, the Internet is the ultimate "swingers' club."
Ridley's book "The Rational Optimist: How Prosperity Evolves" is quite a bit more serious than that first paragraph makes it sound, but it does describe a key point. He says, "Without trade, innovation just does not happen. Exchange is to technology as sex is to evolution. It stimulates novelty." Another key thing that exchange and trade allow is specialization. Self-sufficiency sounds good in theory (and in practice if you are in a basic survival situation), but when it comes to growth, prosperity, and happiness (all closely linked), specialization means more of everything for everybody. If multiple people in a community have different skills and products, and if exchange is allowed, everyone has the potential to benefit from the knowledge and output of everyone else. Ideas are especially valuable in part because sharing an idea is like lighting a candle for someone else - now you both have a lighted candle (or an idea of how to do something better). When knowledge is shared in a community, it becomes something like a "collective brain." And when the community expands to include the entire world, interconnected by vast transportation networks and with the Internet as its central nervous system, you can have the wild orgy of exchange of ideas, goods, and services that we call the modern world.
Ridley spends most of the book in a chronological journey through the development of civilization, from the first inklings of exchange and specialization some 200,000 years ago (when we really diverged from other species including our close cousins the apes), through expanded barter systems, to the development of agriculture some 10,000 years ago. Of course climate stability had a lot to do with that as well, but an interesting point is that trade is what really made agriculture interesting and worthwhile. There was also the development of energy sources, from human power (including slavery, unfortunately), to animal power, to various forms of "current solar" energy (water power, wind power, burning wood, etc.), to various forms of "stored solar" (coal, oil, natural gas). There are more steps, but it's clear that the modern world is based to a great extent on exchange and specialization, including free trade and the free exchange of ideas. These have in turn produced a wide range of innovations in social systems and technology and led to the astounding prosperity that most (but of course not all) people in the world enjoy today. Ridley points out that while Louis XIV used some 498 servants to prepare his meals, a modern person of average means has many more people working for him or her (mostly indirectly and on a shared basis) to make easily available food, clothing, medicines, transportation, entertainment, and everything else that we take for granted in modern life. In this sense the average person today is richer than a king in the seventeenth century.
But if things are so great and getting better all the time, why are so many people so pessimistic about the present and the future? Ridley doesn't have a good explanation for this, though he knows he's fighting from a minority position (optimists must be naive!), and he shows that it has always been so. People were fretting over "peak coal" in 1830, and convinced that things had improved so much in the previous half century that there could be no place to go but down. But of course the rest of the nineteenth century was in fact a golden age of technological and social development. Things like slavery and child labor declined not so much because people became nicer, but because energy sources and manufacturing methods made them less necessary (or you could say affordable).
The Rational Optimist is not really an ideological work. While there is a strong sense that Ridley believes that markets generally work better than governments (especially corrupt governments like many in Africa), he's not saying that governments are not necessary. He's certainly a strong proponent for free trade and individual rights, which are strongly correlated with a sense of well-being or "happiness." He also believes that things will continue to get better, even for Africa, as long as we keep moving forward in terms of trade and openness. Although anything can happen including terrorism, crazy governments, natural disasters, etc., his optimism is based on considerations of history and of how things really work, not on wishful thinking or on some belief that prosperity is humanity's right or destiny. It's more or less what we do.
I personally tend toward optimism myself, and this book has given me a lot to think about including many reasons for optimism that I hadn't thought about before. I highly recommend this book.
- Reviewed in the United States on January 3, 2011Format: HardcoverVerified PurchaseIt's easy to get discouraged watching the fiscal slow motion train wreck consuming most western democracies. Will bankrupt Greece and Ireland take tottering France and Germany down with them? Will California and New York do the same to us here? As the electoral impetus to shower bankers with bailouts and voters with unfunded benefits empowers the profligate to eat the seed corn of the productive, only the long view offers respite from despair.
This makes Matt Ridley's "The Rational Optimist" the perfect read to start the New Year. Not since Julian Simon penned the "Ultimate Resource" has an author so perfectly captured the essence of why the human race will continue to progress despite the depredations of political overlords. Deftly refuting the pessimism of anti-trade zealots, neo-Malthusians, and eco-fundamentalists Ridley takes his readers on a wide ranging intellectual journey that explains how prosperity evolves.
At root lies a characteristic unique to the human species, what Adam Smith called the "propensity to truck, barter, and trade." Many animals kill to snatch their sustenance, as man is sometimes wont to do. But only man engages in voluntary exchange with complete strangers, to the mutual benefit of both. Draw enough people into a web of exchange and the innovative power of specialization allows a thousand talents to bloom. Prosperity is nothing more than the steady march of specializing production and diversifying consumption.
Ridley starts by reviewing paleontological evidence suggesting that it was just this factor that allowed a new hominid from Africa to displace the Neanderthals dominating Europe. Big-brained though they were, small bands of Neanderthals possessing tools invariably made from materials within an hour's walk never mastered the art of socially aggregating and compounding progress across space and time. Our own ancestors escaped the grinding poverty of self sufficiency by learning to profit from trade, launching an unprecedented explosion that continues to this day.
Flint, ivory, shells, steatite, bone, lignite, pyrite - early man's trade goods passed hand-to-hand over long distances, ultimately giving the best flint chipper a large enough market to devote the bulk of his time to what he did best, earning his meat and hides from the best hunters and tanners. Ridley makes it clear that untrammeled trade became the engine of discovery and invention that prepared the ground first for agriculture then for civilization, not the other way around.
Wherever trade and specialization flourished, so did man. Where trade withered and self sufficiency returned, regression set in. Progress was invariably bottoms-up, societies constantly re-discovering the timeless truth that freedom, property, and a small body of mutually agreed upon rules and customs invariably outperform any and all forms of coercive central planning.
Of course, accumulated prosperity also attracted parasites, and it wasn't long before man got his first lessons in what happens when thieves evolve into priests and potentates. In case after case civilizations fell when the ruling class sought the plunder of war or the safety of stasis, promulgating taxes to finance the former and rules and regulations to choke off innovations that might threaten the latter.
Yet new civilizations persistently arose whenever a nexus of free trade emerged outside the reach of established warlords and kings. Phoenicia, Venice, Holland, the United States, each new periphery went on to become the center. The cycle of decline was doomed to repeat when these new civilizations were captured by rent-seeking overlords. Alas, Ridley offers no remedy for this affliction. Yet one is consoled by the thought that as long as freedom is alive somewhere the baton of progress will be passed.
Most amusing is Ridley's account of the parade of discredited pessimists that have marched through history, particularly in modern times where McArthur genius grants and Nobel Prizes await those who shout catastrophe the loudest. Free trade and free minds have lifted more people out of poverty in the last 50 years than ever before, yet "The generation that has experienced more peace, freedom, leisure time, education, medicine, travel, movies, mobile phones, and massages than any generation in history is lapping up gloom at every opportunity." What does it mean when the president's science advisor can echo a Luddite statement like this and not be hooted off the national stage? "Isn't the only hope for the planet that industrialized civilizations collapse? Isn't it our responsibility to bring it about?"
Again and again history proves that the solution to secondary problems caused by technology is ... more technology. Nowhere is this more relevant than dealing with climate change. On this point Ridley is at his best. Taking the IPCC global warming predictions at face value he describes what the future might look like if the top-down remedies being prescribed by global elites are followed. He then compares this to a future where bottoms-up innovation is allowed to continue untrammeled.
Read it for yourself and decide which future you'd rather bequeath to your children.
[...]
Top reviews from other countries
- DavidReviewed in Australia on June 1, 2024
5.0 out of 5 stars worthwhile
Does a wonderful job of explaining why many focus on pessimism and why we shouldn’t. Ridley paints the realistic picture of why life on earth with our fellow humanity has done and will continue to do amazing things.
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Marcos Ricardo dos SantosReviewed in Brazil on January 5, 2015
5.0 out of 5 stars Ótimo livro!
Format: KindleVerified PurchaseMatt Ridley é editor de ciência da Economist e explica lindamente, com muitos dados e informações históricas, como a humanidade está indo muito bem. O autor traz uma explicação interessante para o desenvolvimento físico, social e cultural do ser humano: a divisão do trabalho e o comércio. Boa leitura para começar o ano animado/a.
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ENRIQUE BARRANCO OJEDAReviewed in Mexico on November 15, 2022
5.0 out of 5 stars llego antes de lo estimado
Format: PaperbackVerified Purchasellego bien
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emilioReviewed in Spain on December 4, 2023
5.0 out of 5 stars Lectura obligatoria para entender el mundo en que vivimos.
El libro que los estatistas, totalitarios, activistas climáticos, ingenieros sociales y agoreros varios no quieren que leas.
emilioLectura obligatoria para entender el mundo en que vivimos.
Reviewed in Spain on December 4, 2023
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cat47Reviewed in France on December 23, 2019
5.0 out of 5 stars Une vraie pépite, à savourer sans modération
Dans cet essai très documenté, Matt Ridley explique le développement économique à partir des comportements humains, sa thèse étant que par rapports aux autres animaux, l’homme est le seul à montrer des comportements d’échange et de spécialisation, ce qui a conduit notre espèce à démontrer des capacités d’adaptation hors normes et à trouver des solutions innovantes à tous les obstacles rencontrés jusqu’à présent, même dans les milieux les plus hostiles. L’espèce humaine à réussi à s’imposer et à dominer la planète grâce à la spécialisation et au commerce, ainsi que par la fertilisation croisée des idées. Plusieurs grandes étapes ont été nécessaires mais passer de l'utilisation d'énergie «musculaire » à d’autres sources a permis, difficilement et par étapes successives, à venir à bout de l'esclavage (qui existe toujours, mais au moins plus de manière légale) tout en élevant petit à petit le niveau de vie. Pour commercer et se libérer de l’économie de subsistance (donc de la pauvreté), il faut surmonter d’abord la peur innée de l’Autre. Une société basée sur des échanges (la fameuse « Société des Inconnus » de Paul Seabright) permet la division du travail, encourage à innover, à fabriquer et à échanger des outils, des machines et des processus qui rendent notre production plus efficace. Nous échangeons des idées aussi et nous acquérons des compétences tout en construisant, sur la base des idées et des technologies qui nous ont précédés, une intelligence et un savoir-faire communs.
Ridley n’a pas de mots trop durs contre les pessimistes tels que Paul Ehrlich, qui ne cessent de prédire le malheur et la morosité et ne reviennent jamais sur leurs propos lorsque leurs prédictions alarmistes ne se matérialisent pas. Selon lui, les pessimistes basent leurs projections sur des tendance à court terme dont ils font des projections linéaires, sans tenir compte des évolutions et ruptures dues à l'innovation humaine. Le livre regorge de données historiques chiffrées, de faits et d'anecdotes pertinentes. Quelques exemples :
- Actuellement, le Sud-Coréen moyen vit 26 ans de plus et gagne 15 fois son salaire de 1955.
- L’achat d’une Ford modèle T en 1908 coûtait à 4’700 heures de travail; de nos jours, une voiture bien plus luxueuse peut être achetée pour 1’000 heures de travail.
- Aux États-Unis, en 1915, un tiers des terres agricoles était utilisé pour nourrir 21 millions de chevaux, occupés à divers travaux, en ville et à la campagne; le progrès technique (tracteurs, engrais) a libéré ces terres pour une utilisation plus efficace.
- En Chine, après 50 ans d’une politique de l’enfant unique extrêmement contraignante, le taux de natalité est passé de 5,59 à 1,73 enfants par femme. Durant la même période, avec une politique libérale de développement, le Sri Lanka, grâce à une amélioration du bien-être matériel de sa population, est parvenu à un résultat quasi identique (passant de 5,70 à 1,88 enfants par femme) sans mesure autoritaire du gouvernement.
Riche de nombreuses informations et basés sur des faits avérés, ce livre se lit très facilement, on reconnaît le journaliste à l'aise dans la compilation et dans la communication. Vous l’aurez peut-être deviné, Matt Ridley est libertarien et… favorable au Brexit. ^^
Le prologue de The Rational Optimist, "When Ideas Have Sex", est devenu une conférence TED de 16 minutes, disponible sur YouTube. Ridley y donne un petit cours d’économie plein d’humour dans lequel il cite avec à propos les deux pères de l’économie classique, Adam Smith et David Ricardo.
Et pour finir, la citation de La Richesse des Nations, de Adam Smith, en exergue du livre :
"The division of labour, from which so many advantages are derived, is not originally the effect of any human wisdom, which foresees and intends that general opulence to which it gives occasion. It is the necessary, though very slow and gradual consequence of a certain propensity in human nature which has in view no such extensive utility; the propensity to truck, barter, and exchange one thing for another.
Whether this propensity be one of those original principles in human nature of which no further account can be given; or whether, as seems more probable, it be the necessary consequence of the faculties of reason and speech, it belongs not to our present subject to inquire. It is common to all men, and to be found in no other race of animals, which seem to know neither this nor any other species of contracts."